All of the interviewees were persistent on stating that the order winners for McDonalds were the low price for food and the convenience of the receiving the food quickly. The three operational issues affecting the target market and future profitability of McDonalds are keeping the food fresh, keeping the facilities clean and creating meals that are healthy for the customer. Improving McDonalds food has been a problem for many years. McDonalds has gotten some bad news in the past about having poor meat and not clean facilities. If McDonalds wants to remain the world leader in fast food they need to develop healthier choices.
On the other hand, Burger King has the value menu items such as drink, fries and burgers. Another difference is that Burger King unlike McDonalds tends to offer few items that are on the healthy side such as salads for people how refer healthy food, people who have sensitive stomach, and for people who want to lose weight, so people do not have to eat unhealthy food. However, one of the reasons that make people come back to the same restaurant over and over again is the taste of the food, the way they cook their food, and quality of their food and services. Some people think that McDonalds and Burger King Food is the same in fact it is not.... ... middle of paper ... ...the burgers, the special deals that the restaurants offer to save money for their costumers, the way the burgers are cooked, the amount of fat each burger contains, the overall quietly of their food, the chooses each restaurant offer for healthy people, and the way each restaurant grab people’s attention. However, McDonalds and Burger King have a few things in common such as having the drive through service, having kid’s meals, offering desserts, giving an opportunity to celebrate birthdays with family and friends, and helping students in college by giving scholarships.
• Soft drinks. • Milkshakes and desserts. McDonald’s is always considered as one of the most successful brands in the world. The market penetration strategy is selling the existing product to existing market. McDonald’s use the market penetration strategy to increase usage by existing customer and persuade existing customers to use product more frequently.
Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink.
The story seems to be that a little boy has been bull... ... middle of paper ... ...re they could have fitted that in. I also think that they will be successful in promoting that anyone can go to McDonalds because business people who are in a rush may need something quick to eat and relate quick to McDonalds. However there is a down side that McDonalds is unhealthy and that may go against them. The Walkers advertisers in my opinion should have made their advert relate and apply to a much wider age range. They had a good idea about using Gary Liniker because football fans might want to eat what Gary's eating so they buy those crisps.
We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time.” Most McDonalds’ restaurants are run and operated by the parental company. However, McDonalds’ affiliates or franchisees also have an impact on the fast food industry. Nowadays, McDonalds realized that to stay competitive it is needed to ensure that all its partners stick to the golden brand mission and values. McDonalds revenues rely entirely on the success of privately McDonalds owned-restaurant revenues, royalties, rent, and franchisee fees.
With the use of advertisements, McDonald’s persuades everyone to visit their restaurant. Although the modern McDonald’s ad and the vintage McDonalds ad are both superior advertisements for McDonald’s, the vintage ad is better because it has a better focal point, theme, prominent element, artistic choices, and feeling or mood. In comparison to the new ad, the focal point is much better in the 1965 ad because it shows a clearer focal point. The first thing the viewers see in the old ad is the large McDonald’s sign and the classic car sitting in the parking lot. This could bring back memories or someone’s childhood, or even remind them of a movie they love.
McDonald’s and Burger King is one of the growing fast food organizations in the United State, and around the world. The two fast food is well known for it’ success because of the taste in burgers, fries, and other beverages. These two companies came from nothing to something. They work hard to make sure people enjoy the food, have good customer’s services, enough employees, strong committed managers, investors, and a well-organized team for the production of the company. Both companies have just the right amount to fill you up.
Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 . McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues.
It consists of over 3200 restaurants in over 119 countries. McDonald's start global expansion in 1971 they opened in different parts of Asia and European nations. McDonalds has many competitors like Burger King, Wendy’s, Hardees and many others. It is one of the popular companies of fast food industry over the world. One of fast and quick service restaurant in the world.