Colors Network, Company Marketing Plan

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Marketing Plan Today’s world is non-existence if there is no Internet and mobile. Colors Network was established in view to give best network throughout the globe. Over the last two years, Colors has sky rocketed in giving the best service in mobile networks and internet. Colors have invested several million dollars in research to provide network access to millions of users at the same time without congestion. Current Products • Wired Network. • Wireless Network. • Mobile on Contract. • Internet via Dongle.  We also provide Network solutions for Multi-National Companies.  Marketing Mission: Our Company’s marketing efforts are basically on providing existing customers with the reassurance they need so that we are their first option when they are looking for Network Solutions. We also ensure that we provide adequate Network Access for the customers, which attracts more customers to join to our network. It is an important part of our sales and marketing plan that we will be the first choice of the customer needs.  Marketing Research: During the initial phases of marketing plan development, several focus groups were held to provide Colors with insight into customer preferences. These focus groups provide Colors with a wealth of information regarding the attributes of most prized customers and insight into their decision making process.  Marketing Strategy: The marketing strategy will first seek to create customer awareness regarding the services offered, in developing the customer base and work towards building customer loyalty and referrals. The message that Colors will seek to communicate is that we offer high quality network even when millions accessing the network and congestion free network, which means quality assured. ... ... middle of paper ... ...anches open.  Operating Capital Requirements For the startup companies there are some demands imposed. Due to the demands imposed, our business needs to have sufficient working capital to meet all operational responsibilities of the business for the first three years. The estimated cost that the business will need approximately $1,000,000 in working capital to sustain and ensure the business meets all opening and on-going financial obligations. Consequently, the company will experience financial pressure, during the periods of low activities. While much of this time will be spent developing proposals and marketing strategies, there will be a need to maintain sufficient working capital to cover these periods. Research and development costs are estimated between $2,000,000 every year in developing a new wavelength for better access of the network to the subscribers.

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