Color and Mood

1585 Words4 Pages
bulb-icon

Recommended: How do colors affect your mood essay

Overall, results indicate that the manipulation of the color of questionnaire had no effect on mood. However, there was an effect of time of day on mood as well as an effect of gender on mood. The results did not support the main hypothesis that different colors would elicit different moods. Thus, this study found no support for the prediction that brighter colors would elicit positive moods, whereas less bright colors would elicit negative moods. These results do not support past research findings that brighter colors tend to elicit positive moods, whereas, dark colors elicit negative moods (Hemphill, 1996; Kaya & Epps, 2004). Moreover, this result was not expected given the previously discussed research by Weller and Livingston (1988) who found that the manipulation of color did have an effect on an individual’s mood. However, it is possible that the manipulation of the vignettes about crime used in the study by Weller and Livingston were more powerful than our manipulation of asking people to rate their mood on the PANAS-X that was printed on different colors of paper.

Another reason that the color hypothesis was not supported could be because past research has suggested that there are still mixed results about which mood is elicited by each color as well as the exact hue, saturation, and brightness the particular color has to be in order to have an effect (Valdez & Mehrabian, 1994). For instance, research has suggested that one shade or hue of blue is not necessarily equal to another shade or hue of another blue (Eysenck, 1941). Thus, it should not be too surprising that the colors of paper used in our study were not directly related to one mood, given that we did not control for the exact shade, hue, or brightness of the ...

... middle of paper ...

...Journal of Social and Clinical Psychology, 25, 825-832. doi: 10.1521/jscp.2006.25.8.825

Watson, D., & Clark, L. A. (1994). The PANAS-X: Manual for the Positive and Negative Affect Schedule. Iowa City: University of Iowa.

Watson, D., Clark, L. A., & Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: The PANAS scales. Journal of Personality and Social Psychology, 54, 1063-1070. doi: 10.1037/0022-3514.54.6.1063

Watson, D., Wiese, D., Vaidya, J., & Tellegen, A. (1999). The two general activation systems of affect: Structural findings, evolutionary considerations, and psychobiological evidence. Journal of Personality and Social Psychology, 76, 820-838. doi: 10.1037/0022-3514.76.5.820

Weller, L., & Livingston, R. (1988). Effect of color of questionnaire on emotional responses. Journal of General Psychology, 115, 433-440.

Show More
Related

  • Evaluating and Criticizing the Positive and Negative Affect Schedule (PANAS)

    1072 Words  | 3 Pages

    Watson, D., Clark, L. A., & Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: The PANAS scales. Journal of Personality and Social Psychology, 54(6), 1063-1070. doi: 10.1037/0022-3514.54.6.1063

    Read More

  • Research on Jury Bias

    1339 Words  | 3 Pages

    White participants. We observed that there was a main effect with the race of the jury and the empathy felt by the jury for the victim. The empathy felt by the jury for the white victim when the jury was white (M = 5.781, SD = 0.243) was significantly higher than the empathy felt by the jury when the jury non-white (M = 4.676, SD = 0.449) with F(1,49) = 6.256, p = 0.016. No other main effects or significant two way or three way interaction were was observed between the factors, ps > 0.08.

    Read More

  • Analysis Of The Film Leatherface

    993 Words  | 2 Pages

    It's the first thing people notice, so it has to be done logically to persuade the audience to feel a certain way. In the trailer for Leatherface, color is used to generate a feeling of suspense by shifting back and forth between a warmer, daylight tone to a darker, blue tone. In the beginning of the trailer, a couple is driving in a car laughing and having fun as seen in figure 1. There is a warmer tone created by the use of natural daylight to make the audience feel how the couple is feeling. Following the playful feeling created by the first scene, the color shifts when the protagonist and her child are introduced. The scene, shown in figure 2, is dimly lit by candles with no other light. Switching to darker lighting hints to the audience that the characters involved in the scene could be related to or are the problem presented in the movie. Going back to the natural daylight, figure 3 demonstrates the next shift in color when the sheriff is talking to the protagonist about her children. In this scene, the daylight is used to highlight and create shadows on

    Read More

  • Catcher in the Rye Essay: The Need for Control

    1636 Words  | 4 Pages

    Bibliography 3rd edition Psychology (Bernstein-Stewart, Roy, Srull, & Wickens) Houghton Mifflin Company Boston, Massachusetts 1994

    Read More

  • Do Most Women Experience Premenstrual Mood Changes?

    1305 Words  | 3 Pages

    Reilly, J., & Kremer, J. (2001). PMS: Moods, measurements and interpretation. The Irish Journal of Psychology, 22, 22-37. Retrieved from http://web.b.ebscohost.com/ehost/detail?vid=16&sid=96d7d2a2-d2ba-4882-8e52-46c4bf08d7c2%40sessionmgr198&hid=119&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=psyh&AN=2002-06663-003

    Read More

  • Analysis Of The Positive And Negative Affect Schedule

    823 Words  | 2 Pages

    The Positive and Negative Affect Schedule (PANAS) is a 20-item self-report measure with 10-item positive and negative affect subscales developed in 1988 by Watson, Clark, and Tellegen. The PANAS works to provide independent measures of both positive affect (PA) and negative affect (NA). The PANAS is used very much, with different versions of the test developed to be longer, shorter, and for children.

    Read More

  • Positive And Negative Affect Assessment

    1674 Words  | 4 Pages

    There is much significance in measuring ones experiences to determine particular feelings or emotions. Such knowledge can help give insight on personality, cognition, and behavior. Using the data collected from these tests, it can allow researchers and psychologists to better understand and treat those with personality disorders. One particular test is the Positive and Negative Affect Schedule (PANAS), whereby the “affect” refers to the experience of feeling or emotion. Affect is a key part of the process of the subject’s interaction with stimuli, and therefore an extremely important tool of measurement. PANAS measures these findings through the use of a psychometric scale. The scale measures the largely independent constructs of positive and negative affect both as states and traits. Developed by Watson, Clark and Tellegen in 1988, the test consists of 20-items that are self-reported by the subject. There are two mood scales, one measuring Positive Affect and the other, Negative Affect (PA and NA). Each item is rated on a five point scale ranging from one, meaning very slightly or not at all to five meaning extremely. This test is meant to indicate the extent to which the respondent feels in that particular time frame based on overall affect. The test can be measured in a variety of time frames including— “today, the past few days, the past few weeks or the past year,” and more commonly, “in general or in average” (PANAS ID). The PA and NA traits are mixed together and the test subject fills out how he or she feels on the 1-5 scale for all 20 items. The examiner then correlates the scores in order to determine whether the subject has personality qualities that lie more in the PA or NA region. An individual with high rated positi...

    Read More

  • Four Year Old Development Analysis

    924 Words  | 2 Pages

    Gall, S. B., Beins, B., & Feldman, A. (2001). The gale encyclopedia of psychology. (2nd ed., pp. 271-273). Detroit, MI: Gale Group.

    Read More

  • The Galvanic Skin Response

    527 Words  | 2 Pages

    The simple psycho-galvanometer was one of the earliest tools of psychological research. A psycho-galvanometer measures the resistance of the skin to the passage of a very small electric current. It has been known for decades that the magnitude of this electrical resistance is affected, not only by the subject's general mood, but also by immediate emotional reactions. Although these facts have been known for over a hundred years and the first paper to be presented on the subject of the psycho-galvanometer was written by Tarchanoff in 1890, it has only been within the last 25 years that the underlying causes of this change in skin resistance have been discovered.

    Read More

  • The Little Albert Experiment by John Watson and Rosalie Rayner

    1876 Words  | 4 Pages

    Watson, J. B. (1920). Conditioned emotional reactions. The American Psychologist, 55(3), 313-317. Retrieved from http://search.proquest.com.southuniversity.libproxy.edmc.edu/

    Read More

  • Color Theory Essay

    1009 Words  | 3 Pages

    Color theory encompasses a variety of definitions, concepts and design applications. Color theory to create a logical structure for the color. However, there are three main categories of color theory, which is logical and useful. They:

    Read More

  • The Servicescape of McDonald´s in China

    2129 Words  | 5 Pages

    Russell, J.A. 1980. ‘A circumplex model of affect’. Journal of Personality and Social Psychology.39, 1161-1178.

    Read More

  • Essay On Emotion And Cognition

    1505 Words  | 4 Pages

    In his influential paper “Feeling and Thinking. Preferences need no Inferences” (Zajonc, 1980), he argued for the idea that affect is “precedent to the intellective qualities and elements of experience” (para. 1), and in line with this he put forward several hypothesis to exhibit the supremacy of affect in information processing - in its independence, primacy and automaticity - over cognition. He collected and presented a host of empirical findings to support his argument. Among those, the mere-exposure effect - the experimental evidence for subject’s preferences, or liking, by merely being exposed to certain stimuli without the subjects’ conscious (and thus assumedly cognitive) processing of them, was cited as the supporting evidence for preferential processing of affect before cognition (or “feeling without knowing” as described by Zajonc) (Zajonc, 1980). He also based his argument on the biological assumption that distinctive brain area, specifically the locus coeruleus, was responsible for the processing of affective information, and thus to complete his argument for the independence of the emotion apart from

    Read More

  • Kahneman's Model of Divided Attention

    1774 Words  | 4 Pages

    Weiner, I. Healy, A. Freedheim, D. Proctor,R.W., Schinka,J.A. (2003) Handbook of Psychology: Experimental psychology,18, pp 500

    Read More

  • The Importance Of Psychological Assessment

    705 Words  | 2 Pages

    There is no doubt that psychological assessments are an important tool to evaluate a variety of mental facets. The main purpose of assessments is to gather enough information to issue a report regarding one or various mental aspects of an individual. These reports can significantly change a person 's life or society either favorably or unfavorably. That is why evaluators who conduct and emit reports must have the necessary expertise to make accurate ones. Furthermore, evaluators should use the appropriate assessment tools in order to be accurate. A test that has been of much controversy is the Rorschach inkblot test (RIT). The RIT is a psychological test, consisting of ten inkblot cards, oriented

    Read More

More about Color and Mood

Open Document