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Research color theory essay
Research color theory essay
The use of color theory research
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Color theorists look at the meanings of colors and the effects they may have. Color theory looks at art, philosophy, physics and psychology of color. Color communication is important to artists, graphic designers, architects, interior designers, fashion and costume designers, theatrical set design, sports and many other fields (Stockton & Shibukawa, 1984).
With color you get an instant message whether it be a feeling or a warning. The effectiveness of color becomes a vital tool for communicating in business, advertising and in the marketplace. Color has been called the ‘silent salesperson’ for it can attract consumers, convey messages about a product, create a brand identity and make a sale. In Web design, color can elevate interest. The persuasive power of color is instant and subliminal. Color families express certain moods and connections, this symbology is important in marketing. The colors become a reference to the product or idea. This is important to communication because color can strengthen a message and provide instant perception (Eiseman, 2000).
Some elements of color perception include: hue, saturation and value. Hue refers to the color family. Saturation is the intensity or brightness of the color. Value is the lightness or darkness of a color, (Stockton & Shibukawa). Colors come in varying tints (lightened), shades (darkened) or mid-tones. Colors may be warm (reds, orange, yellow) or cool (blue, green, violet). Warm colors seem more energetic, aggressive and active while cool colors are more restrained, reserved and calm. When colors are combined they have additional effects. They may be monotone, monochromatic, analogous or complementary schemes. Monotone refers to the use of one neutral color and provides a calm...
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... some aspects like hot and cold or pleasure and pain. Used in general, color can provoke a tone or mood to a subject (Stockton & Shibukawa, 1984).
Throughout history, color has been used symbolically to designate social status and cultural or group affiliation. We use color in our surroundings and choose colors for their meaningful effects. Color trends are established by celebrities and influential people as well as fashion designers and interior designers. Color trends are inspired by sports teams, fashion and entertainment world, artists, patriotism, economics, lifestyles, cultural values and ethnic groups (Eiseman, 2000). There are trend setters and trend followers which falls in line with the Diffusion of Innovations theory. Color palettes change over time. Color trends can be attributed with different eras, products or fashions (Stockton & Shibukawa, 1984).
The pupil is where light can enter the eye. The iris is in control of the amount of light that actually goes through. The light reaches the lens, which alters the shape of it so the eye can focus on it. Light reaches the retina, which consists of cones and rods. Colors are saw differently based on their implied meanings, which to various psychological functions. The cones are responsible for color. The color red would have such an effect on people’s perception of others based on their production of affect, behavior and cognition. A sociocultural theorist would explain this effect by indicating that the associations with the color red are normal. When a student sees a plethora of red marks on their paper, they automatically think they failed the assignment. Biological theorist would best explain this theory by saying the color red helps them survive or reproduce. A man may be attracted to a woman more because she is wearing red. This attractiveness could cause him to find his mate and eventually reproduce. A behavioral theorist would explain this effect by saying the color red provokes pleasure and avoids pain. A person can associate red with romance and
distances. The artist 's choice of elements indicats the conditional nature of the observations. The colors are used to compliment and support the painting 's composition. The uses of colors show how the clever composition of the painting successfully draws the viewer 's eyes around it.
Color is an important resource in visual communication. Color has many functions. It can be used to classify people, places and things. The colors of a flag can designate a nation. Corporations and universities use color to distinguish identity. With maps, colors can distinguish water, land, etc. They can mark and identify separate elements. The colors become icons. Color can convey an interpersonal message without language. This can be expressed in the colors that we wear such as ‘the power tie’ or colors that indicate safety and warning. C...
The problem of the twenty century is the problem of the color-line,- the relation of the
Based on the findings that one has discovered in life itself, in essence, color helps with the flows of life in a way that it can determines your thoughts, emotions, and decisions. In my research I gained a vast amount knowledge and from what I’ve learned; now I can explain colors in depth, with a great amount of detail. If colors were non-existent, then, there would be a very grey look upon life. Colors brings forth light, and the light brings forth living. The world displays colors for a reason and it’s very important to life.
I went to the Orange Gallery in the Avenir Museum, it was a gallery of the color orange in fashion throughout the decades. There were garments of each decade from the 20th century and there were multiple shades of orange. The color orange not only impacted fashion but also impacted science, art, sports, and advertisement.
Colour is said to be the biggest deciding factor when it comes to decision making. Studies have shown that nearly 90% of impulsive purchases can be due to colour alone (impact of colour in marketing)
First off all, colors play an important role in expressing yourself because they determine how you feel. Every color has a different meaning and a function. For example, warm colors such as red, orange, and yellow can evoke feelings of happiness and energy. However, they can be irritating to the eye and are known to increase a person's appetite. On the other hand, cool colors such as green, blue, or purple can be calming, but they can also be depressing. For instance, when Pablo Picasso found out that his young friend Carlos Casagemas had killed himself; he began to use dark colors such as blue to express his sadness. One of his paintings that he created at that time was “The Old Guitarist”, and he used different shades of
Why are colours important when trying to symbolize what is taking place in the mind of the setting and the characters of literature? Tennessee Williams have once said “ Symbols are nothing but the natural of drama the purest languages of play.” Tennessee William has exactly used symbolism and colour quite effectively in his play A Streetcar Named Desire. An impressive story about fading southern belle Blanche Dubois and her failure into insanity. A Streetcar Named Desire consists many symbolism and knowledgeable use of colour. This helps the audience to connect scenes and events to the themes and issues that Williams presents within the play, just as desire and death, and the conflict between the past and present of America. The significance of colours is a central theme in Tennessee Williams’ A Streetcar Named Desire; the author uses colours to reflect states of mind, make further commentary on particular characters, and what sorts of things specific colours represent.
Hellen Keller became blind and deaf at a young age due to an illness, this affected her in every aspect of her life. I think this greatly had an effect on her idea of what color was. If she was only briefly able to see color and never actually learned what it was then I do not feel that she had an accurate idea of it. Without ever being taught a difference between the colors and knowing what physical things were always a certain color, such as grass being green, there is no way she could truly understand what a color is.
According to Elizabeth Walling (January 8, 2011), colors can be used to influence emotions and the feelings around us. That’s why something so simple like the color of a room affects people in several ways including the way they feel. The color red may trigger passionate feelings of anger of exposed to the color in a long period of time. The color green may calms others as it reminds them of nature. In conclusion, Elizabeth Walling says that it impacts our lives whether if it's a negative or a positive result.
A palette of hues: shades of reds, greens, blues, and yellows reside in the College of Arts and Sciences. Like van Gogh painting a masterpiece, I intend to incorporate multiple colors into my academic journey at Vanderbilt.
With the industrial revolution of the 1800s and rapidly expanding home furnishing industry during the late 20th century came a need to standardize and classify colors (Rompilla, 2005) Enter Wilhelm Ostwald and Albert Munsell. Ostwald's theorem was based on color harmony he observed that certain colors were harmonious to the eye while others were unpleasant. (www.colorsystem.com) He believed that a 'color order' would help to determine which color combinations were most harmonious.
In respects to art, color was typically used in the realistic, visual representation of subjects. 19th century Impressionism was prominent during the 1870s. The artwork of the Impressionist movement typically placed emphasis on the accurate representation of light. Subject matter tended to be things viewed in nature or ordinary landscapes and, the use of free and visible brushstrokes was common. Color was a tool used simply to represent what was seen. But this traditional idea began to be challenged towards the end of the 19th century. Color became more than just a tool to recreate what’s being seen, and instead the main focus of a piece. Artists such as Seurat, Cezanne, Van Gogh, and Matisse used to color to build the images they created.
In conclusion, we have discovered what color is we can assume that our mystery has been solved. Color can be seen in the world that we live in everywhere we go it is a permanent part of our lives. Whether it is an illusion in our heads or an actual concept, color is a continuing concept that will always remain intact.