Colgate Palmolive
With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate
Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science
Diet foods for house pets.
Colgate was founded in 1806 in New York City on Dutch Street by William
Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes or the next 67 years and then in 1873, they introduced their first toothpastes, which were aromatic toothpastes. Then 13 years later, they introduced the first dental creme packaged in collapsible tubes similar to those used today. After 104 years of being in business on Dutch Street, the largest tenancy on record in New York City the entire Colgate organization moved to
Jersey City. In 1928 Colgate made its greatest merger of all time with the
Palmolive-Peet Company and in 1953 took on its present name of Colgate-Palmolive.
By 1967 Colgate-Palmolive was on a roll with sales passing the 1 billion dollar mark. In the years after, Colgate began acquiring major companies and expanding its product line with the purchases of Hill's Pet Products in 1976, the Mennen
Company in 1992 and in 1993 acquired the liquid soap brands of S.C. Johnson.
Before the purchase of Mennen Co. in 1992, Colgate Palmolive had no major presence in the deodorant industry. With the purchase of Mennen Co. they held
16% of the deodorant market but had to compete with Proctor and Gamble, who held
26% of the market with products such as Sure, Secret and Old Spice.
After the purchase of Mennen Co., which was easily purchased without resist for $670 million in cash, Colgate-Palmolive held 16% of the deodorant market with their Speed Stick and Lady Speed Stick deodorants, which are now the leading in world wide sales of deodorants. They also now own products under the
Baby Magic name such Skin Bracer and Baby Magic Foot.
Powder.
In 1976 , Colgate-Palmolive acquired Hills Pet Products Inc. Since the foundation of this company in 1948, they have committed themselves to the health and welfare of dogs and cats. Today, Hill's Pet Nutrition Inc. is one of the leading pet food manufactures and is revolutionizing the pet food industry with its Prescription Diet products used by veterinarians to manage such conditions as obesity, heart disease, kidney disease and many others. Hill's Pet Products also manufacture Hill's Science Diet food.
Hill's Pet Products has not always been a success. When it was founded in
After all, would we really want them to scrimp on developing or making a brand like Wainwrights Dog Food?
...merican Society for the Prevention of Cruelty to Animals (ASPCA), College of Charleston Foundation, Centerstone and Vanderbilt University.
In assumption, all dog food products will either include natural ingredients, preservatives or even parts of an animal that you wish you never would have heard about. With the birth of the dog food product industry came the dog food product marketing and advertising propaganda. The job of the marketing industry is to try to convince the consumer that they are making a wise choice for their beloved pet. Don’t believe everything that is advertised. I hope that by reading the information in this paper, you will be a more knowledgeable consumer and aware of what you feed and buy for your dogs.
Organization: Cruelty of Puppy Mills/Individuals purchasing dogs from puppy mills/Stricter federal and state laws/Encouraging individuals to not buy from pet stores/online
The Procter and Gamble Company. (2013, November 17). Company Strategy. Retrieved March 22, 2014, from http://www.pginvestor.com: http://www.pginvestor.com/GenPage.aspx?IID=4004124&GKP=208821
It can be hard to search for a healthy pet food alternative for your pets to benefit from and enjoy. It’s a lot easier with a pet supply company that is reaching out to market and fulfill the needs and wants of its customers looking for their pet’s best choice of food. The Company makes an all-natural pet food line for cats and dogs, which is made in the United States. They serve a unique product that provides a healthy and additive-free dinner solution that pets love. With multiple flavors and a money-back guarantee, their food line is launching a new product called Pet’s Choice, where a Pet’s Choice is always met. Their organic and fresh product is sold online and at flagship stores at a high price, but the pet supply company is ready to
P&G was founded in 1837 by William Procter and James Gamble as a maker of soaps and candles. P&G was known in Corporate America as a company to be admired and imitated. In addition, it was envied for its profitability as well as strong brand name. P&G has a long standing reputation as having life long employees. This dedication and loyalty by P&G's employees created the notion that outside sources were unwelcome and all products and ideas must come from within, however, this is not the way of the future.
Gillette’s market share is expected to reach 50% in 1996. Having such a strong monopoly
L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care and hair coloring products. Finally soon after World War II L’Oreal moved into the United States and the company seemed to change. When L’Oreal expanded the competition was more involved and more growth was needed in order for the company to be more successful. With problems like this, the strategy and planning that has been applied in L’Oreal has been huge for the success of the company. L’Oreal realized they needed to expand in other fields of the beauty market and target markets in order to stay alive and successful. This would mean that L’Oreal would need to acquire other companies as part of their expansion and through this they have kept the constancy of the leading company with acquisitions of many small companies. Finally in the 1980s they started their globalization into new markets all around the globe by acquiring new companies that would form the cosmetics that we know today. Although the role of acquisitions has never been the main focus of the company, internal growth and strategy was the number one reason for L’Oreal becoming such a big name. The main strategy was to adopt new companies and expand it from within believing that the brand could be taken globally and benefit their overall brand portfolio. The main role of acquisitions was to increase and lengthen the internal growth rate. L’Oreal started acquiring companies from the beginning of their name. They started with the basics of their own brands such as L’Oreal Professional, L’Oreal Paris, Kerastase, and Club des Createurs de Beaute.
Once America’s most innovative consumer products company, Procter and Gamble (P&G) started by selling soaps and candles in a small Cincinnati storefront in 1837 (Procter and Gamble, 2008). After a hundred and seventy-one years P&G has grown to over one hundred household brands in over eighty countries (Markels 2006). Their products range from air fresheners to prescription drugs. However, as P&G headed into the twenty-first century they announced that they would not be meeting their 1st quarter earnings forecast [Lafley, 2003]. Revenue margins were dropping and P&G was quickly losing market share to Kimberly Clark and Johnson & Johnson. After missed earnings P&G’s stock price fell from $59.18 to $26.50 between January 2000 and March 2000 (PG). Upset, the board of directors pressured then CEO Durk Jager to resign after a lack luster attempt at turning P&G around and replaced him A.G Lafley, an unproven CEO, whom analysts felt lacked the experience to give P&G a much needed clean up (Lafley, 2003).
"The National Institutes of Health (NIH) Consensus Development Program: The Health Benefits of Pets." NIH Consensus Development Program. Web. 30 Oct. 2011.
Market Share Competitors in Germany & Austria More than 50%. Competitors in Switzerland & Germany Almost 50%. P&G and Unilever together (in 1980s) Almost 80%. Private brands (by 1990) 10-30%.
P&G is an international and famous consumer goods founded in United States by Williams Procter and James Gamble both from the United Kingdom since 1837 about 177 years ago. P&G manufactures diversified range of product such as personal care, cleaning items, beauty product, pets food, drugs, & other beverages. Their products are sold in more than 180 countries around the world through grocery and departmental stores and retailers. They are also among the world’s most profitable consumer product company, with highest amount of sales. Their products are recognized in most part of the world. Their company have an organizational strategy to touch the live of its employees which is the major strength and competitive advantage of the company.
6. Nestle focused more on customization instead of the then resounding and domineering globalization. They believed in customizing a product to suit a local niche one market at a time. That way new product failure rate remained minimal and New product Development grew significantly. This process is referred to as local adaptation by the writer.
P&G also entered into the Singapore manufacturing industry through a Greenfield venture. The 6,500-sq.-meter-fragrance manufacturing plant was built within a seven month period and it was a multi-million dollar project for P&G (Moneycontrol.com, 2008). This wholly owned subsidiary allows the company to have control over their intellectual property concerning how to manufacture perfumes for their cleaning products and bathing products. According to Proctor and Gamble’s Group President of Asia, Deb Henretta, Singapore was a natural choice to build a perfume plant, since the country focuses on creating an innovative business-friendly environment that is supported with a strong infrastructure (Economic Development Board, 2008).