Cognitive Dissonance In Culture

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Leon Festinger states that cognitive dissonance is the discomfort people feel when two cognitions such as beliefs, attitudes, or their behavior conflict with their conception of themselves. When dissonance arises people deal with it by changing the behavior, changing the thought, or adding a thought (Aronson, Wilson, Akert, & Sommers, 2017). Cognitive dissonance is supported on a neurological level. However, arises and is treated differently depending on the culture. We will venture into how cognitive dissonance is dealt with across cultures through post-choice dissonance, individual vs. vicarious dissonance and the relation of internal and external attribution with cognitive dissonance. Perhaps the most notable demonstration of cultural variation, is the perspective of personal choice within the culture and the cognitive dissonance that may or may not be associated with it. Dissonance that results after a choice is made is post-decision dissonance. According to the cognitive dissonance theory, individuals will try enhance all the positive values of the selected choice and exaggerate the negative values of the rejected choice. However, this assumes that the individual sees choice as a form of self-expression, thereby making the choice reflective of individual which may threaten their self-esteem. Yet this prerequisite is found mostly in individualistic societies (Kokkoris & Kühnen, 2013). People then, therefore, adjust their cognition so it fits with their view of themselves. However, members of collectivistic cultures are less likely to experience post-choice dissonance, especially when their social standing or interpersonal relationships are not affected). In addition, they are also less likely to derogate an unchosen that is i... ... middle of paper ... ... with self-esteem vary greatly depending on cultural values, though the development of the self-concept. While these aspects help the individual deal with many aspect of life, these same values also help to shape their perspective and take on their mortality. These cultural differences still continue to into the cognitive dissonance that arises from individuals. We learned how post choice dissonance is more prevalent in individualistic culture. Cognitive dissonance can be vicariously experience more commonly in collectivistic cultures. Lastly the pertaining roles that cognitive dissonance has on impression management. Decisions are not just a matter of choosing between black and white, but instead is a complex decision that has many factors that are attributed to the culture that the individual identifies with, their self-concept and thereby their self-esteem.
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