Cognitive And Cognitive Systems Essay

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Interactions among Cognitive and Affective Systems
A recent review has incorporated the direct and indirect impact of affect and emotion based on marketer-initiated and consumer feeling states on resulting evaluations that are based on attitude judgments and behavior. These impacts may have a sizeable mediating role in cognitive processes and decision outcomes. The discussion on cognitive and affective systems and their independence goes into consumer research which is not necessary in our review. The two systems are not independent though preconscious attitudes may form for selected stimuli and for tasks allowing hemispherical specialization. This review takes keen on mechanisms that might affect produce evaluations in the absence of cognitive processes that are often implicated in judgment. Non cognitive transfer is hot topic that affect classical conditioning where (Stuart 1987, p.334-49) found robust evidence on attitude conditioning. Though some authors have argued that evidence on affective conditioning is tenuous and that affective responses are complex and require underlying cognitive activity. As many conceptual and methodological issues in non-cognitive against cognitive mediation of affect transfer remains unsettled the role of awareness as a contingent factor continues to be decisive.
Key findings on mood effects on decision making processes is that mood at both exposure and retrieval can prejudice recall and affective judgment in a mood-congruent fashion. Moods either positive or negative encoding influenced product evaluations if the latter were formed at that time but not if they were formed afterwards based on retrieved information. Positive retrieval mood influenced evaluations congruently if evaluations were gene...

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...ings, and behavior.
Motivation has different characteristics that can be hidden, overt or multiple. Some motivations are formally expressed and are overt, for example buying a car, while others are hidden from other people, for example, the desire to make an impression of a successful person by purchasing an expensive vehicle. Motivations can be positive or negative in terms of direction depending on the goal they are meant for. Knowing the impacts of motivation and how it influences human behavior, advertisers can use it as a means to reach their objectives. Marketing strategy should take into account that consumers try to find balance between variety and stability. That is; they do not want to keep on eating the same type of food daily, hence require some variety but at the same time they are not ready to try new food every day, so stability is also important.
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