(A Brief) There are over 20,000 Starbucks locations around the United States and in 40 countries; compared to only 10,000 Dunkin' Donuts. (Carroll) Just the fact that there are more locations clearly shows that more people drink Starbucks than Dunkin' Donuts. Dunkin' Donuts was created twenty years before Starbuck, so you would think that Dunkin' would have more locations. Why spend two dollars for a coffee from Starbucks when you could spend a dollar at Dunkin Donuts or even McDonalds? Everyone knows Starbucks is more expensive but that doesn’t stop them from buying it.
Coffee Crafters manufactures fluid bed coffee roasters using a patent pending chaff extraction system that allows for low temperature venting and easy installation. Mission: to manufacture the world's best coffee roaster in its class. The global coffee industry generates combined revenue of close to $10 billion a year. Approximately 25 million people depend on the coffee industry worldwide for their livelihood. The coffee industry is very concentrated at the top and fragmented at the bottom with the top 50 companies taking up to 70% of the sales.
While the average coffee lover drinks 23 gallons of coffee every year, a tea enthusiast would generally drink 10.3 gallons a year. With this amount being consumed each year, what effect does it have on the human body? Coffee is the first thing that people associate with instant energy on a groggy morning. “In the U.S., coffee is king of beverages” (Reinke) Research has been done that has named coffee as an addiction to the people who consume large quantities of it. Coffee was named the top source of antioxidants.
Most people think a good way to store coffee is in the freezer, but that results in your coffee absorbing moisture or leaving your coffee exposed to oxygen in the bag. Oxygen and moisture are coffee’s biggest enemies. Another thing you may not know is that coffee expires six days after opened, or up to a maximum of two weeks if the coffee is handled correctly. If you keep your coffee in a cool dry place with the bag unopened your coffee could last up from six months to a year after the batch was cooked. Coffee should be ground fresh every time as grinding coffee releases the flavor profiles and the freshness in the coffee beans, and buying your coffee pre-ground can release flavors into your coffee making it taste stale.
Old Rock Roastery, a Sudbury local business has been serving community more than ten years, the business started from selling home roasted coffee beans at Farmer’s Market. Carole Roy, the co-owner of the Café had spent eight years in California before her whole family moving back to Sudbury. She was missing the taste of California coffee but could not find the right beans in any shop. She decided to contact the coffee farmers by herself, roast and make her own coffee at home. “It was all started in my basement,” she said.
The average pack of 54 k-cups can cost anywhere from $30.00- $40.00 and will only brew 1 cup per k-cup. If someone were to buy 5 of these packs (which would be equivalent to the 270 cups worth of coffee in the Folgers container), it would cost them about $200.00, which is a striking difference. Because the k-cup options may be easier and more convenient to make, the traditional way of brewing Folgers coffee may soon become obsolete. Folgers dominated the home coffee market prior to the boost in popularity of K-cups, but since then, they seem to have a lot more competition in the coffee market. While Folgers has made their own line of K-cups and generally continued to do well, they would prefer if consumer habits retreated back to traditional home brewing, where they had more market dominance.
The site also states that Mc Donald’s only has seven things on their menu that doesn’t contain sugar also if you want a Big Mac meal you better plan on walking non-stop for six hours to burn off the calories you have gained. Another statistic but this time from the website Live Strong which is a U.S. nonprofit organization that provides support for people with cancer states that in, “January 2004 study commissioned by the National Heart, Lung and Blood Institute followed young adults who ate fast food over a period of 15 years. The participants who ate fast food over two times each week gained 10 more pounds and had higher insulin resistance than those who ate fast food less than one time per week… insulin resistance can lead to diabetes, which can also cause heart disease” (Therien). Statistics don’t lie, all they do is tell the truth.
If you do that every day, you can knock $1460 off your credit card balance for the year, or apply an extra payment to your mortgage. Or take a vacation. Sounds great! Unfortunately this dictum ignores the fact that coffee is an addiction, and most of us need that morning jolt to make us even moderately productive during the typical day. Sure, you might get rich, but who wants to hang out with a grumpy millionaire?
After you get the coffee beans, you must also get a jebena. There is no coffee like a “Jebena ... ... middle of paper ... ...cious taste of Jebena coffee. Be careful when you take a sip, it can be too hot. It is known that has a power to give a sensational feeling to the human body and stimulates our body to be active through out the day. Personally, coming from the birth place of coffee and growing up smelling the aroma of the fresh roasted beans in my house more than 5 times a day, I can say coffee is now the most important part of my day.