Coffee And Coffee In Vietnam

First introduced to Vietnam in 1857 by the French, coffee was quickly adopted and became an integral part in the lives of many Vietnamese people. In recent years, Vietnam’s coffee market is growing strongly since the population as well as living standard of people in Vietnam is increasing. As stated in the report of International Coffee Organization, in 2011, the domestic consumption per capita in Vietnam was 1.08 with the annual growth of nearly 18%. As a result, a number of coffeehouses, both foreign and local brands, in many scales have entered Vietnamese market in order to satisfy a huge demand for coffee of Vietnamese people.

Vietnam is a potential market for all enterprises and foreign investment owing to the experienced rapid economic growth rate with the yearly per capita income of $1,960 in 2013 (http://www.worldbank.org). As such, the Vietnamese annual income has increased by 84% just over the last three years and 27% comparing with the last year. In 2012, Vietnam’s total GDP was $155.8 billion and most indicators of wellbeing in Vietnam have been well developing. Those nu...