Coco-Col The Role Of Decentralization In Sub-Saharan Africa

Over the past six decades the number of poor people globally has decreased (). But, there are regional variations with Sub-Saharan Africa showing the worst signs (). Many questions appear to why regions like Sub-Saharan Africa have had the least change compared to other regions. An important question that can be asked is: how is it that throughout those decades the poorest people have not been reached more effectively with development assistance, while the coco-cola soft drink has reached the poorest people more effectively, no matter where they live? How have they kept reaching more people? Coco-cola has dominated any market anywhere and keeps on maintaining a strong position (). Looking at how Coco-cola achieved their goal brings attention

Institutions need to adopt this approach to reach poor people that inhabit inaccessible areas as well as slum dwellers. This approach creates employment on a large geographical scale that can benefit society as a whole. The decentralization approach solves problems whereby the poor can have a voice and have a greater control over local governance and development. Taking the right steps in the decentralization approach poor people can be capable to fund and deliver services themselves. This can reduce the dependency on aid and create confidence to provide effective development impacts. Moreover, government decentralization should specifically focus on administrative, political, fiscal, economic or market, and environmental aspects. Lack of attention in one aspect can create new challenges in the another aspect. Furthermore, the decentralized approach also takes into account a community development approach, which tackle matters with a participatory and collective decision-making approach. This is important to identify the exact solutions to the specific problems poor people face

One, to reach areas of high agricultural productivity (this will be explained further in section three); two, improve health care in the remotest areas; and three, contribute to faster transportation of goods such as raw minerals and food. Improving infrastructure contributes to local development and economic growth due to employment and trade. This can improve development assistance due to greater access. Therefore, it can be deduced that carrying out the coco-cola distribution strategy from a development assistance perspective and applying the decentralization approach, development can be more effective. Especially when investing in education and infrastructure, as well as improving the condition of microcredit projects poor people can be reached anywhere more effectively.

Section three: how would you use aid alongside other resources both public and private and how would you organize the system as a