Perfume holds the power that women are what they wear. Perfume is a part of a woman’s outfit, without it how are you supposed to be noticed? By your clothes would be the answer for any average person, but for me I picture when you walk past someone the first thing to be noticed is your scent they will compliment you with “You smell good” not “I like your outfit.” Sex sells, but perfume sells more. No matter who the person is you could be well-dressed, but if you don’t smell decent no cares about the outfit you are wearing. I chose a magazine ad about a product I use, Jimmy Choo perfume.
Self Esteem places the young female in the midst of... ... middle of paper ... ...emales tend to desire. Self Esteem uses a deeper level of thinking to portray beauty. Secret Deodorant tends to advertise angelic beauty, whereas companies such as Ralph Lauren advertise natural beauty. Although both articles use big celebrities to attract their readers, they tend to differ in who is attracted and why they are attracted to the article. Whatever the approach may be, Teen People Magazine accurately appeals to all types of people who desire a good style sense, information on their favorite celebrities, and overall beauty.
Some teenage girls receive this message even they can 't afford the price of those handbag. The most common way for teenage girls purchasing brand-name handbag is sex trade. The same problem of buying the cosmetics. This is why I am saying that beauty advertisement messages might harmful for the society. When they can 't afford, they will find some shortcuts to achieve their goals.
Many women go through life trying to make themselves something they are not by means of expensive surgery, expensive clothes and makeup, expensive hairstyles, etc. Certain aspects from this advertisement that I have chosen show exactly why there is a problem with today’s society. This is a picture of a very attractive, thin gorgeous looking girl posing for Tommy Girl perfume. I think there is a problem in the way this company is advertising this product. It is basically implying that if you wear this perfume you will look and feel like this.
Models that are used in their commercials tend to be very beautiful, radiant skin, blowing hair, and slim body that will draw more attention to their products. It is insane how a seductive commercial can have so much influence and can increase sales. Commercials also uses famous celebrities who has a excellent body image and a big fan base to promote their brand. Cindy Crawford’s Meaningful Beauty products advertise using women who has stressed over having wrinkles and age spots who tried everything to get rid of the unwanted. She used before and after pictures of each client but stressed that the clients feel and look better after using her products.
The Dolce & Gabbana advert uses glamour and sex appeal. They are both effective because the Dolce & Gabbana attracts men to buy their girlfriend or wife the perfume. The Givenchy article attracts women more because they would want to use the same perfume as a celebrity. A slogan is a short and simple catchy phase about a company. The slogan for the Givenchy perfume is ‘very elegante, very fun, very you’.
A topic in which could be discussed is the “Pretty” aspect of the advertisement. Often when joining aspects such as dainty glass bottles, with couture embellished dresses and natural palettes, adverts it can become saccharine. However I find it hard to dislike the advert. It is the layer of intimacy and feminine allure in which I find save it from the typical Cinderella story. From the ruffled hair to the flash of skin I believe it gives the new Miss Dior a refined sense of sexual liberation.
Dior’s New Look made him, the House of Dior, and Paris, the recognized fashion icons, which have also been influential in modern times. The House of Dior is one of the most recognized luxury brands in fashion. Christian Dior, the original genius behind the brand, massively changed the fashion world by introducing his New Look in 1947. His design changed a world of dreariness and sacrifice of World War II into one with a bright future, especially in fashion. Many people loved the gentle curves of the silhouette, emphasizing the women’s hips and small waist.
When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads.
In the early to mid twentieth century men still had more rights than woman, but changing the idea of how women were “supposed” to dress gave them a reason to pursue for independence. Chanel impacted women’s rights by giving woman a chance to make a statement throughout society. All of her trends from tanning to the Chanel Suit made a huge transition in society. Coco Chanel once spoke, “I created the most well-known style in the world,” she said, “because fashion is ephemeral, but style is eternal.”