Coca Cola Vision Analysis

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Coca-Cola’s Mission
“Our roadmap stars with our mission, which is enduring, it declares our purpose as a company and serves as the standard against which we weigh our actions and decisions” (Coca-Cola Co).
• To refresh the world…
• To inspire moments of optimism and happiness…
• To create value and make a difference.
Coca-Cola’s Vision
“Our vision serves as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth” (Coca-Cola Co).
• People- Provide a working environment where people are inspired to be the best
• Portfolio- Fulfill consumers needs and desires through a portfolio of quality beverage brands
• Partners- Create a team of customers and suppliers where together we create a lasting partnership.
• Planet- Help build and support sustainable communities.
• Profit- Maximize long-term return to shareowners.
I. Summary
An Atlanta Pharmacist, Dr. John S. Pemberton, created Coca-Cola in 1866 (Coca Cola Co). The company grew to be today’s largest non-alcoholic beverage company with operations all over the world. The company strives to make the best work environment for its employees and for its suppliers to follow the same form of conduct. Fortune magazine has named them 4th Most Admired Company, while they rank within the top 50 of most diverse companies. They battle for consumers with PepsiCo, another leading non-alcoholic beverage company. To face similarities between the two companies products, Coca-Cola does a great job of marketing its beverages to all sorts of demographics by changing the flavors and size of its containers. On top of that they are becoming a “greener” company by trying to reduce their ecolo...

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...tners and our suppliers to avoid causing, or contributing to, adverse human rights impacts as a result of business actions and to address such impacts when they occur. Furthermore, our Company, bottling partners, and suppliers are also responsible for preventing or mitigating adverse human rights impacts directly linked to their operations, products or services by their business relationships” (Coca-Cola Co).
F. Cultural Environment
Coca- Cola has many plants positioned around the world. Because of this, they must be sensitive to the cultural needs of their employees and consumers. The brand of Coca-Cola is seen by consumers as a product that brings families together for celebrations. The company also wishes others to view them as respecting individuals + valuing differences + representing our consumers and the markets we do business= Diversity (Coca-Cola Co).

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