Introduction Draft
Brand
Created in 1886 by an Atlanta Pharmacist by the name of John Pemberton, Coca-Cola was originally intended as a patient medicine. However, with the intent of creating a drink that could be sold at fountains, the syrup was mixed with carbonated water and hence, Coca-Cola was born. The name Coca-Cola derives from the two main ingredients within the drink, kola nuts and coca leaves. Coca-Cola is the most known beverage company in the world with 94% of the world’s population being able to recognize the red and white Coca-Cola logo. Coca-Cola is often associated with happiness and means “delicious happiness” in Mandarin. Another universally recognizable feature of Coca-Cola is its iconic contour shaped bottle. The Coca-Cola
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On top of the current dry weather, climate change is believed to bring further warming and dryness in the region. This poses a major risk to Coca-Cola’s production as it relies on an extensive supply of water resources in order to bottle its products. For example, it takes roughly three liters of water to produce a one-liter bottle of Coca-Cola. During the droughts, Coca-Cola can be forced to cease bottling operations due to the lack of water.
On the other hand, one of the big advantages South Africa provides is that it is located at the southern edge of the continent, bordering the Atlantic and Indian Oceans, which allows for an easier access of goods coming into the country. Cargo ships of various sizes carrying tones of goods from areas such as South America and Asia are able to reach the many ports of South Africa with ease. Specifically, for Coca-Cola, it is able to set up a transportation network from either South America or Asia for continuous shipment of its products to South Africa.
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Due to this, it is referred to as the “Gateway to Africa” for investors. The domestic currency of South Africa is called Rands. At the current level, one Rand is equivalent to 0.074 U.S. Dollars. The South African economy is the strongest in the continent of Africa, representing almost 30% of African GDP. South Africa is abundant in natural resources which creates ease within its primary industries of agriculture, fishing, and mining. Specifically, for Coca-Cola, South Africa is the 10th largest producer of sugar in the world, which allows for an easier and cheaper access to one of the main ingredients in Coca-Cola products. The secondary industries in Africa are manufacturing, construction and utilities, representing 21% of economic output. The tertiary industries are trade, transport, and services, which contribute 69% of the
When it comes to technology, Africa has almost everything the rest of the world does. Although we may be slightly behind, technology is fast growing on the continent. For instance, Africa is the fastest region when it comes to mobile growth. It is estimated that over 67% of the population on the continent have mobile phones, and 27% have a device that can access the internet. Simply put, 27% of the total population of Africa has mini computers at their disposal! Africa is not only thriving on mobile technology and internet, but also other forms of technology that contributed immensely to the day-to-day life on the
The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical idea has catapulted them into the much sought after position of number one.
Invented in 1886 by Dr. John S. Pemberton, Coca Cola has become known for its recognizable brands and distinctive taste. Coca Cola Enterprises falls under the beverage industry and reaches consumers in over 200 countries, having the world’s largest beverage distribution system. In today’s market, the number of daily sold Coca Cola beverages averages 1.9 billion. Its mission is to “refresh the world, inspire moments of optimism and happiness and create value and make a difference” (Coca Cola website). Its vision serves as a framework to guide all aspects of the business to continuously achieve sustainable quality growth. Coca Cola’s recognizable brands and distinctive taste has created one of the world’s largest beverage systems that focus on its mission and vision to continuously sustain quality growth.
Coca-Cola was founded by an Atlanta pharmacist, John Pemberton in 1886. After fighting in the Civil War, the pharmacist wanted to invent something that would bring him commercial success (Coca-Cola Company). He invented several drugs, but never had any success with them. He decided to enter the beverage industry. During this period, it was popular
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Coca-Cola has an extensive history that began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains (WOCC 1). He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water using the process of effervescence and deemed “excellent” by those who tried the new product (1). Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still used today(1).
The continent of Africa is the second largest in the world and has one of the most interesting environments. Africa consists of many different land types like deserts, savannas, highlands and rain forests. Each of these areas has different ecosystems and how it supports Africa as a whole. People live in various locations throughout the continent, even in places that would seem impossible to live to the average American. Rivers are a huge part of how African people live and survive, many people depends on them for their crops and natural resources. War and diseases also play a huge role throughout Africa, many common diseases and wars fight for resources is very common. Each of Africa’s geographical and environmental aspect is essential to the
Hence 64 portable bottling plants are sent to Europe, North Africa and Asia and more than 5 billion bottles of Coca Cola are distributed. This helped with the recognition of Coca Cola throught the world, which brough financial and social benefits to the company
Through Coca Cola water stewardship program, they have implemented a rights-based approach to water. Coca Cola requires it system’s bottling plants to assess vulnerabilities of the quality and quantity of their community water sources and production water (if they differ), determine potential impacts from water use and discharge of wastewater; and then address the issues identified in the development and implementation of a source water protection plan (SWPP).
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
The Coca - Cola Company began its legacy in 1886. Dr. John Pemberton, a pharmacist from Atlanta, created the patented Coca - Cola syrup for sale in fountain drinks. In 1899 the bottling business began when two business men from Chattanooga secured the rights to bottle Coca-Cola and sell it. Today Coca-Cola Company is one of the world’s largest and leading manufacturers of beverages and sells in over 200 countries. The four most popular extensions of the Coca-Cola brand are Coke, Diet Coke, Sprite, and Fanta and are nicknamed the Fab Four. Coca-Cola owns or licenses over 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks.. The daily servings are approximated at 1.9 billion globally with the United States consuming at least 22% of the 1.9 billion (Coca-Cola.com, 2014).
Numerous definitions of strategy exist, in most circumstances strategy can loosely be explained as an overall plan of deployment of resources to ascertain a favourable position within a market (Zablah, Bellenger and Johnston 2004; Grant 1994, p 14). Further, imbedded in many successful organisations are strategies, the importance of which is to remain relevant in the market, and successful in the various attributes of business; profiteering, employee motivation, maintaining sustainable core competencies, effectiveness in operation, or efficiency in the conduction of operations. Therefore challenges involved in the formulation and implementation of a strategy can revolve around the overall external market, as well as internal
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
The majority of the continent of Africa has not been as economically progressive as the other continents in today’s world. However, over the past few years, it has been rapidly growing. Although there have been multiple countries in Africa that have reflected a strong growing economy, such as South Africa and Botswana, there are many other countries that are still corrupt and are still struggling to grow as a nation. There are many challenges that are facing Africa currently. Some of these major challenges being, corrupt governments, vicious cycles of aid, and poverty traps. However, among these challenges, there still lies to be great opportunities for Africa within their technology and business sectors.