Coca-cola does a great job at developing new and interesting content that inspires their followers’curiosity . It also adds value to their users by posting videos of meaninful moments and how life is not all about money, but on the special moments while entertaining their audience. They want to engage Facebook users as much as possible posting videos to advertise their products, for instance, coca- cola vanilla, coke zero, etc. They even teach you how to use coke in cocktails, share their recipes and how to make them by posting informational videos. They use famous celebrities such as Selena Gomez and Avicci into their adversiting.
4. Marketing 1.This company markets their site by going at it from a customer relation’s type of marketing. “Coca-Cola Open Happiness”, this is an example of how that deems true because customers are the main focus for this company. Making the customer base happy and loyal is what they strive to do. 2.The company is an extension of a “bricks and mortar” type operation.
Viral Marketing may also be referred to as Viral Advertising or Marketing Buzz. It may be defined as a marketing method that allows the users to use various websites to share or advertise their marketing message to the consumers around the world, which indeed helps in creating an exponential growth of their marketing business. Consumers usually prefer the most popular social media network like YouTube or Facebook due to their fame. Viral Advertising may be done using different methods like text messages, blogs, images, video clips, eBooks etc. The ultimate aim of the marketers is to create viral messages that seem attractive to individuals with high social networking potential (SNP).
Coca-Cola is the brand with the highest brand equity. (Kumar 2012). Coca-Cola has made a global mark on the world and a large portion of its success can be attributed to its marketing tactics a... ... middle of paper ... ...la. The majority of people at this stage tend to choose Pepsi. However when the next stage of the test is carried out, in which they are un-blindfolded and brand labels are visible, they unknowingly switch their preference to Coca-Cola – simply due to brand recognition and loyalty.
Advertising has come a long way since the very first soda pop was invited. Today, Coca-Cola is the most recognizable soda known around the world. From its birth, Coca-Cola has become popular among everyone because of its advertisement. Free coupon samples and happy commercials were minor advertisements compared to the brilliance of the making the soft drink stand out by the container that it is carried in. Coca-Cola Company’s marketing strategies and how it helped with creating its advertising throughout the years while taking a look at the different slogans they have made it successful.
Once a user is registered they can browse through other pins and can repin them to their own page if they found it to be interesting or something which they had been looking for. Nowadays social media has become a very powerful marketing tool that if rightly used can reach out to masses and convey the message the campaign wants. It is proving to be successful in marketing many brands and making huge profits for the company. The Campaign-Honda’s Pintermission The main objective of this Pintermission campaign was to make the Honda’s new CR-V model in a way that would promote the vehicles “get out and live personality” . The marketing objective was to target the younger generation who had goals they dreamt and shared in social networking sites.
Through that same social media, Coca Cola has created its own social culture type trends, that allows people in different parts of the world to come together allowing them to feel a part of unique exclusive group open to all worldwide. This increasing the company’s popularity. Along wiith its massive success, Coca Cola maintains a high standard for their products with quality
The main sites that I came across as the most accessed were Facebook, Twitter, Instagram, and blogs. Facebook for Coca Cola is one of their main social media’s. Their Facebook page is credible since it is run by the company and displays all the company information. Coke’s Facebook page mainly contains ads on their iconic symbols such as the polar bears, classic Coca-Cola pictures, sports with Coke, visual art with Coca-Cola, and pictures of people enjoying Coke (Facebook). For example the Facebook page has been actively promoting St. Patrick’s day.
With such strong products, it is natural that Coca-Cola has a lot of customer loyalty. Coca-Cola is a brand which is present in households, shops, hotels, offices, etc. You name it, and the place would have heard of Coca-Cola! References Dawar, Niraj.(2013). Tilt: Shifting Your Strategy from Products to Customers.
It also became viral, because it brought a lot of happiness to the people. (http://www.1stwebdesigner.com/design/youtube-viral-marketing/) As we can see social media such Facebook and YouTube are having a big impact on consumers, on how they receive messages. Today, it is much harder for marketers to control public perception of their brands. Social media gave an opportunity to users to talk about products twenty four-seven. So rather than ignore Facebook and YouTube as something new and unknown companies should use it as a great opportunity to make their products more interactive.