Co Op Internship Essay

My Co-Op internship at Casio USA has been a wonderful learning experience this spring semester. This Digital Marketing internship provided new knowledge of an industry I have never worked in before. I found starting an internship in a new industry to be a challenge for me but it was a problem that I wanted to face head on. In fact, I turned down an internship that was at North Jersey Federal Credit Union. This internship at North Jersey Federal Credit Union would be in a more familiar field for me. Before starting this internship, I had sold hundreds of cars and trucks through many different banks and credit unions over the past three years, and was named the #2 Buick Salesmen in terms of volume in NJ, NY and CT. With this being said, I understood

Casio’s various product lines include watches, digital pianos & keyboards, calculators & dictionaries, projectors, cash registers & POS systems, label & disk title printers, digital cameras, and industrial devices. At Casio USA, I work primarily with their time piece division (Watches) and their education division which includes projectors, calculators, and dictionaries. Their time piece division consists of G-Shock, Baby-G, S Series, Pro Trek, OmniSync, Wave Ceptor, Edifice, Dress, Classic, Data Bank, Sports and most recently added was their Smart Outdoor

The reasons I believe digital marketing is not for me is because I found the work done during the spring semester to be extremely boring and restrictive. Additionally, I found Casio USA to be extremely behind in terms of social media management. With this being said, it is not my fellow Casio USA co-workers who should be at fault, it is the organization they work for. The reason I feel that Casio USA is so behind on what they do is because it is a subsidiary of its parent company, Casio Computer Co., based in Japan. The Japanese parent company makes a lot of their decisions and provides them with a lot of materials that seem out of date when compared to the competition. This hurts the marketing staff at Casio USA who are only allowed to use the materials given to them. Additionally, I believe they have given up on gaining market share in almost every division besides their time piece division. For example, in my last assignment I mentioned how Texas Instruments is stronger in the education business because of marketing not product quality. Casio makes a great product but lacks in terms on how to market that product to the customer. Casio USA to me feels like a dog on a leash trying to run off to catch a squirrel but every time it runs off it gets pulled back by its owner. For example, every time our digital marketing team would come up with an idea it would get