Clover Brewing Machine Vs Starbucks

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Customers make purchase decisions based on the value they expect to obtain with consideration of social, functional, economical, and experimental factors. Starbucks example we discussed in the class focuses on the buyer’s psychology and their emotions to market products. They create value in the mind of customers by marketing than quality. Starbucks have good atmosphere, lighting, relaxing, great aromas, and friendly ‘baristas ‘that attracts a customer. Starbucks is never as good as fresh roasted premium coffee you can get at many small coffee shops. One exception is the coffee you can find at certain Starbucks locations that use the Clover brewing machine, which is quite good. Blind taste tests have shown the average American prefers Dunkin

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