Clif Bar Case Study

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I. Assessment of Current Situation One of my favorite snacks are bars that contain good amount of protein and not many calories, unlike granola bars protein bars are healthier as they have less fat, sugars and they are high on protein. I recently started taking my fitness seriously and protein bars happen to be extremely beneficial to my efforts of building muscle and avoiding high fats and carbs. Clif bars are my favorite, they come in numerous flavors, most of them taste well, and I enjoy their texture and the fact that they don’t sick to my teeth. The bars are filling, high on protein, don’t taste so sweet, and I love that they are organic and non-GMO. My second favorite is Fiber One, I like them because they have a different texture compared …show more content…

Kind Nuts And Spices The gluten free nutty healthy snack Atkins The indulgent treat bar that’s low on calories Quest The protein packed bar with clean ingredients Clif Builder’s The great tasting protein bar that makes every ingredient count Pure Protein The protein you need on-the-go to feel energized Nature Valley Protein The power you need in delicious …show more content…

Fiber One has a personality of excitement, its youthful fun and indulgent. Kind Nuts And Spices has a sense of sincerity to its brand, it made of nuts and honey and it’s gluten free, which conveys care for its consumers. Quest as well has a brand personality that sincere, they are true to their consumers who need protein supplements that are made of clean ingredients. Clif Builder’s has ruggedness to it, it’s on the packing and it’s in the ingredients. Lastly, Pure Protein’s personality conveys success and competence, the protein in the product will delivery the energy the consumer needs for a productive day. I believe the overall brand architecture of Clif is successful; it’s concise, focused and consistent. The brand value proposition is mainly its non-GMO ingredients and as a result it is pursuing health-conscious consumers. Two additional main pillars and benefits of the brand are its sense of adventure and its energizing effect. Clif portfolio offers two other products that are similar but is pursuing different segments. The brand has a wider community than a typical brand, it offers something for athletes but it offers a healthy non-GMO snack for hungry students, bus riders and so

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