Citrus In Bhutan Case Study

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INTRODUCTION
Citrus in Bhutan is referred to mandarin as perceived by its predominance as the major horticultural crop that constitutes over 95% of the total production of citrus in the country(Joshi & Gurung, 2009). Thus, mandarin ranks Bhutan’s top agricultural export commodities both in terms of volume exported and values of foreign exchange earned(SYB, 2015).The total export value of citrus in 2014 was over 22.445 million Ngultrum with total production of 45,255 tons (DoA, 2014). Bhutan is characterized with diverse agro –climatic conditions because of the major variation in altitude, rainfall pattern and as well as slope characteristic. This fostered social acceptability to commercialize fruit production to generate income through export to countries that have a tropical climate with instable market for temperate fruits such as mandarin (MoEA, 2015).
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The crop is valued for its major agricultural commodity that earns foreign exchange and supports 60% of the rural population for their livelihood (Joshi & Gurung, 2009). As of 2014, the Ministry of Agriculture and Forest of the Royal Government of Bhutan, reported a total of over 2 million citrus trees in the country of which 1.06 million were bearing group that yielded on average some 43 Kilogram of fruits per tree(DoA, 2014). With the development of transport infrastructure, road net work and increased trade relation with the neighboring countries, Bhutanese citrus have growing advantage to increasing its production to an economic scale as possible(MoEA,

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