Circuit City - Internet Business Strategy

We will then submit our proposal of a new website with an intriguing new look to attract new potential customers and encourage existing customers to venture into cyberspace. There is a world of opportunity awaiting Kudler Fine Foods on the internet, and our team will provide an in-depth proposal on how a new website, if marketed correctly, can boost revenues and make Kudler Fine Foods known around the globe. Analysis of the Kudler Fine Foods Website Although Kudler Fine Foods has somewhat of a special niche in food market, as it is not your typical chain "grocery store", it shouldn't stop them from investing a little time and effort into the marketing of their products and services, particularly with their comapany's website. The members of Team C have put together an analysis of the Kudler Fine Foods website that includes perspectives of three different aspects of the site. The first aspect will be the site's effectiveness, or lack thereof, from a potential customer's perspective.

The Internet Promotes Worldwide Business Growth Today, businesses grow like crazy. Businesses are constantly competing to beat each other's prices and to carry the best product. One major factor in business publicity is to target customers. Stores and companies have customers who live in the general area and visitors who might also like to purchase their products. In order for the company to maximize their income, they must present an easily accessible product line.

There are many tools and techniques available that can help you in a good way to accomplish Internet marketing strategies for your business. Many business owners are now opting for online media through which they can achieve their business objective quickly and effectively. Among all the Internet marketing strategies, article writing is what that can bring you sheer success if managed in a proper and professional manner. Many business owners are now launching their website. The key intention behind such act is to promote their business on the global screen.

The use of the internet and related technologies to encompass every business process that aim to integrate sellers with the consumers and suppliers using the internet is known as E-business. Before to decide to conduct business online is fundamental to know the main advantages and challenges that the company will deal with. The biggest advantage is expanding global reach, which means that the company can have a worldwide presence. The product can be available to customers from all over the world and it provides the opportunity to increase sales and open new markets that could not be reached before. In addition, an online strategy allows the company to be free of costs that are incurred only in physical stores.

This financial effect was the reason they the needed to improve and establish themselves in the Internet market. This Internet market was clearly the way the trend was going, as indicated by the growth of retailers such as eToys.com and SmarterKids.com. Toys R Us needed to establish itself in this market, since bricks and mortar retai... ... middle of paper ... ...strategy when the initial downsizing failed to take them out of the red or gain back lost market share. In closing Toys R Us needed capital and new ideas. They final option was to sell and bring in new investors with new ideas.

Caterpillar Inc. - Strengths and Weaknesses Caterpillar Inc., sought to better determine customer demand by leveraging the Internet. Using i2 Demand Chain Management, Caterpillar created an online dealer storefront that is accessible to both dealers and end customers, and the company has expanded its sales coverage, reduced the cost of sale, and increased productivity. Caterpillar’s Building Constructions Product Division needed to predict and rapidly respond to customer demand. The company wanted to empower its dealer network to provide the highest levels of service to the end customer. Company executives knew that the Internet was critical to their strategy.

Target is also taking advantage of a new retail format with a different mix of its growth opportunity in the same market segment offering new Target Express store and internet channels. Keep the brand promise and matching prices with Amazon, Wal-Mart, and Best Buy (Zacks, 2013). Offensive and Defensively Strategic Position: Target initiated many strategic moves to build a better market position. Target 's defensive strategy is to leverage the strength in the technology and the physical store to its advantage, pre-empt its rival in the order online, and store picks up a business model. Target 's defensive strategy to counter Amazon is, to abandon the minimum purchase for free shipping qualification to boost traffic to its online portal.

Technological advancements will contribute to the industry's development and will push e-commerce companies' shipping speeds and service quality to levels that would have been completely unimaginable in the past. Knowing this, the future expansion of online shopping seems inevitable, and it's poised to make our lives more and more convenient.

Overseas sales are growing even faster (Emerald, 2008). Tesco.com views internet ordering of groceries as “an additional sales channel” (Delaney-Klinger, 2003) recognising that this service will never surpass that of grocery store shopping. With this in mind, one of Tesco’s strategies was to market groceries online as a convenience and not as a lower cost option (Delaney-Klinger, 2003). Tesco’s research into the small online grocery markets enabled them to develop an appropriate strategy which allowed the organisation to operate within their means. By providing a ‘Bricks-and-clicks’ hybrid service Tesco’s used existing stores as storage where the online orders would be distributed with respect to consumers location; thus reducing their start up costs.

Changes in technology will allow Kudler to expand globally by use of the internet. The opportunity to open doors to marketing communications and global business to business communications are now simplified and an international market of consumers would add to Kudler’s customer base. Use of the internet would also provide the opportunity for Kudler ... ... middle of paper ... ... Foods to not only become number one in the market but to become a global business entity known for outstanding integrity and customer service that can match Nordstrom. References Efraim Turban, R. Kelly Rainer, Richard E. Potter, 2003. Introduction to Information Technology- Strategic Systems and Reorganization http://www.inc.com/resources/startup/articles/20050801/process.html Kudler Fine Foods, 2003.