Chris Correa Case Study

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Introduction January 31, 2017 marks the official end of the investigation regarding the St. Louis Cardinals’ hacking of the Houston Astros’ database. The investigation revealed that the hacker, Chris Correa, worked alone, using a master password list from former Cardinals employees to gain access into the Astros’ system. Many consequences result from this hacking, so the communications team has provided several recommendations to address stakeholder concerns and to ensure that a similar incident will not occur again. Context In January 2012, Cardinals employee Chris Correa first hacked into the Houston Astros scouting system. Correa began his career with the Cardinals in 2009 as a Statistical Analyst, was promoted to Manager of Baseball Development …show more content…

Under Lunhow’s direction, the Cardinals had built a computer network to store their proprietary baseball statistics and scouting reports. Lunhow and several members of his team left the Cardinals to join the Houston Astros in December 2011. Shortly after their departure, Correa learned that Lunhow had developed a computer network in Houston similar to the one in St. Louis. Investigators believe Correa was concerned that Luhnow had taken proprietary baseball information from the Cardinals to the Astros. Correa gained access to the Astros’ database by examining a master password list used by Luhnow during his time with the Cardinals. Investigators determined that Correa acted alone in this hacking. While it was not a sophisticated hacking, the investigation revealed that from 2012 to 2016, Correa accessed the Astros’ database at least 48 times, establishing clear intent. Consequences of the Scandal The first-ever investigation into the hacking of a professional sports organization by another team concluded on January 31, 2017, with punishments handed down from the courts and …show more content…

Employee morale has dropped significantly, threatening to compromise the organization’s corporate culture. To ease these tensions, an email from CEO William DeWitt should be sent to all employees on Feb. 1, thanking them for their patience and updating them on the litigation results. On Feb. 9, a second email should highlight the changes that have been adopted to prevent similar incidents. These changes include outsourcing the master password list company and requiring employees to change their passwords quarterly. Fans A major concern is that news of the hacking will decrease ticket sales, resulting in brand dilution. A fan-appreciation video featuring Mr. DeWitt and Cardinals players should be circulated on social media as soon as possible to shore up support for the team. The video, filmed in the stadium, would highlight the Cardinals’ roots and portray fans as the lifeblood of the organization.

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