Choosing Employees Based on Image

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The Image Opinion
How would it feel to be judged based on your appearances and not by your actions? Image in most cases has several different ways of distinguishing between beauty and the potential it takes of being able to work in a market. Well, In today's market owners are making decisions hiring based on the employees look and not analyze the employee as a whole. Most companies want someone who is emphatically able to bring in more sales and consumers. Some of the famous companies want their employee to have the necessary looks to get people to just walk in their store. By just having those special looks these employees are more likely to get the job then a person who is actually good in communication.Companies who choose to hire based on persons image can end up for discrimination or not giving everyone an equal opportunity.Hiring someone based on their qualifications and not just image can benefit the company in the long term life.
Many retail companies want to hire based on what engages the consumer to walk in the store. Marshal Cohen, believes that the younger markets sh...

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