Chocolate Business Introduction I am going to set up a business selling chocolate. My shop is going to be a small chocolate shop which sells there of hand crafted specialist chocolate. The chocolate will be made in the back of the shop. It will be situated in York. My two main objectives will be survival and profit maximisation. These two aims are linked because in the long term survival is not possible without your total revenue being bigger that your total cost. Layout of Coursework The aim of my coursework is to: Firstly undertake market research: such as, primary and secondary research Ÿ Primary research: visit companies and send out questionnaires. Ÿ Secondary research: research from Mintel/Keynotes. In the second part of my coursework I will be creating a promotional plan. In the third part of my coursework I will look at the social costs and social benefits of my business, and also how the law/legislation will impact on my business. Finally, I will draw together everything, with a conclusion. Action Plan =========== [IMAGE] Market Research Thorntons Thorntons main aims and objectives are profit maximisation. Thorntons manufacture and also retail chocolates, toffee, ice cream and other confectioneries of a high quality. Also, as well as selling there own products they sell own-label products made by companies such as Marks and Spencers. Thorntons in York is situated in Coppergate. I think the choice of this location is good because it is near a large car park where shoppers will park and it is also in the centre of a large variety of popular shops. ... ... middle of paper ... ... chocolate. It is going to be situated in Leeds city centre. It is going to be located near to the corn exchange this is because there are very popular shops located near here so there should be a lot of interest. I have decided to use posters and the Internet to advertise my business this is because most people have a computer and the Internet and use it regularly and posters are seen by many people and have a very big impact so these two combined should have the biggest impact on the community. I have also noticed that most of the money made from chocolate is made from special events such as Christmas Easter Birthdays and such so I am also going to specialise in that area of chocolate. Bibliography 1. Huggett R. Business Studies For GCSE 2. Thorntons 3. Teachers Notes 4. Mintel/Keynote Report
This essay will look at defining what social policy is and give a brief overview of the selected policy. Examining the need for the policy, statistical evidence supporting this. Then the pressure groups lobbying and who may have been influential in policy development.
...inment industry, as well they must, to have such an enormous variety of successful departments areas of concern, the customers would have to walk into the shops unless they are all drive-thru buildings. Therefore, the must be some type of pedestrian activity.
Claire’s Chocolates does not advertise, relying on word of mouth. Their promotional methods, therefore, are based on quality customer service, building customer relationships, high quality products and service delivery (Gronroos, 1994, 4). This creates the experience that makes customers want to talk about their product and this, therefore, creates new customers.
From Child Benefit to GCSEs, GP services to the care of elderly relatives, social policy impacts on our security, development and happiness. However, social policy also touches our lives in more unexpected ways…discipline within families and global economic competitiveness are all matters of social policy.
Over the past 37 years, The Nike Brand has evolved into a successful multi-billion dollar corporation. It has also grown to be the world's largest marketer of athletic footwear and apparel. The company’s products are sold in over 180 countries worldwide and 20,000 retail stores domestically. Nike also operates retail stores overseas such as Nike Towns and factory outlets. Although Nike is involved in the design, development, and marketing of the product; the products are manufactured independently. In addition to its wide range of athletic shoes and apparel, the company also sells Nike and Bauer brand athletic equipment, Cole Haan brand dress and casual footwear, and the Sports Specialties line of headwear.
The Hershey Food Corporation is a very successful and quality business. Many products are manufactured by this corporation. Most relating, but not limited to chocolate. The corporation plays a role in deciding where products are produced. Hershey’s has expanded to both Canada and Mexico, which calls for many corporate decisions. There are an amazing amount of products associated with Hershey. These include Jolly Ranchers, Hershey Kisses, Hershey drink mixes, the entire line of Reese’s products as well as good old fashion chocolate bars. These products serve in the candy/snack foods division of sales. Society could do without them... but why would we want to?
Some go right for the shopping carts, while others head for the ATM machine only to discover the posted sign “out of service” those customers head straight to the door maybe to find another ATM machine while the other customers head straight for customer service to return purchases and to pay bills, but before they can return their purchases those customers have to join very long line with only two employees at the cash register with a line that is hardly moving. Further down following the other customer along the aisle you get a quite discovery of just who the customers really are by the choice of product they choose and how long they linger in a specific area whether it is making a decision on what product to buy or a spur of the moment purchase. The most populated area by far that I have o...
Charles Chocolate’s sales revenue decreased -1.176% between the years 2010 and 2011. The equation that as used to get that was Revenue Growth= 100 × (Current Value-Prior Value/Prior Value) 100 × (11,850,480-11,991,558/11,991,558). The change in the sales revenue could have happened for very many reasons. Being a premium chocolate making company, their product may not have been very high in demand. Also forecasting the demand for their product was not a very easy thing to do either. Another issue that Charles Chocolate’s faced their competitors, such as Godiva and Lindt, are more of a well known brand then they are.
Consumers are now watching what they eat, and want to avoid products that contain ingredients that have become deemed as fattening.
Walsh, M., Stephens, P and Moore, S (2005)Social Policy and Welfare, Cheltenham, Stanley Thrones Publishers Ltd
Tires squeal across the hot asphalt; exhaust fumes fill the air. Innocent shoppers leap to safety as cars circle the neighborhood grocery store lot in search of the ideal parking spot. Engines revving. Adrenaline rushing. The driver's sole mission is to obtain a white lined rectangle of pavement before entering the race known as shopping. As a safety precaution, competent and considerate shoppers should be aware of the distinct character traits of the three annoying types of shoppers: Hurry Harry, Suburban Sally, and Picky Pete. Knowledge of their parking-lot-to-checkout-stand habits increases the chance of avoiding a head-on collision.
The recent product, liquor filled chocolates, is a viable business that can sell if it is implemented professionally. This recent innovation should be able to acquire attention from the market owing to its combination of selling products. Put simply, the liquor-filled chocolates are chocolates that contain alcohol. According to Novellino (2011), chocolate-candy sales summed up to $16 billion in 2008 in the U.S. Furthermore, the statistics on alcohol reveals that liquor sales hit $19.9 billion in 2011.
looking for a parking space, and waiting in line. There are many ways to save time and
In this paper, I will be talking about the cupcake industry and economic sector. What its current and future growth rate is along with its trends, competitors and finances. In addition, I will touch base on the data that was found for this research paper. I will elaborate on the where, what, why and when to further show my reasoning for using the data.
Places such as coffee shops and lounges have been included in the structures of these malls to give consumers a more comfortable feeling of relaxation. Instead of shopping and leaving people are more enticed to sit back and relax. Enjoying a meal and a cup of coffee while shopping has become a time consuming yet enjoyable process for most shoppers. It's suggested that the longer a person stays the more money they are bound to spend. Mall managers and scientist are not attempting to manipulate the consumer but more so enhance their shopping experience. There's also a sense of creativity and connectivity found in calming environments such as coffee shops that establishments like shopping malls are trying to bring to the shopping