I. Introduction
A. Attention getter- Do you Know that Chipotle uses organic ingredients and naturally raised chicken, pork and beef?
B. Credibility statement-"Chipotle Mexican Grill, Inc., is one of the leading fast-casual Mexican restaurants in the United States, with more than 1,200 company-owned outlets in 38 states ( International Directory of Company Histories)."
C. Thesis Statement- The purpose of this presentation is to demonstrate why Chipotle is an undisputed leader in the growing fast food casual.
D. Preview of main points- Today I will firstly go over the History of Chipotle and secondly the Strengths, Weaknesses, and the Opportunities of Chipotle Mexican Grill, Inc. II. Main point #1 Chipotle History: A. Steve
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Chipotle competitive advantage or Strengths has come from the ingredients that come from sustainable sources. According to the MarketLine article about Chipotle Mexican Grill SWOT analysis "Chipotle serves food using naturally raised meat (pork, beef and chicken) and dairy cattle... in 2014 the company served over 155 million pounds of naturally raised meat." Chipotle cares for their customers because they are not giving us food that has hormones and addictive substances. Their competitive advantage has changed the company culture and mission Statement nowadays they called it now food with integrity, the idea that their food is made with the respect for the animals and the …show more content…
Because Chipotle has to pay higher prices for their company’s items such as the avocados and package than its competitors. According to the MarketLine articles about Chipotle Mexican Grill, Inc., "For instance, an average meal at Chipotle is the range of about $8, Whereas its competitors such as McDonalds, Taco Bell and KFC has options such as Value menus that start from even $1." Chipotle food is expensive because they have the best quality ingredients that are not common such as the avocados for their competitors. But Chipotle 's competitors are getting more sales revenues of their menu items because with one dollar to can buy a meal for a
The company is driven by a strong set of values, even if some of those decisions increase its costs internally. This is especially the case with the sourcing of its ingredients and meats. In fact, the high-quality ingredients and advanced cooking methods used by Chipotle are second to no other fast-food chain. Among recent developments, the leader in fast-casual dining concepts plans to become absolutely GMO-free by the end of 2014. Although the aim is not new, it shows Chipotle’s commitment to bring fresh ingredients to the table. Besides offering high-quality meals to its customers, the portions are generously sized and the value is unmatched. There are very few places that can fill you up for less that $10 with quality food, and not junk. The triad of fresh, pure ingredients, cutting-edge cooking methods, and tremendous portions gives Chipotle a mouthwatering appeal.
Chipotles has taken the market share during their launch of the new Vegan option. “Chipotle Mexican Grill introduced Sofritas, the first vegan meal offered by a national fast food chain that's not a salad or a veggie burger.” (Neporent, 2013). Taco Bell and Chipotle share the same market share, and there is a potential that
Simpson, S. (2015). Chipotle Mexican Grill Inc.: Strategy with a Higher Mission or Farmed and
As you know, Chipotle values our “food with integrity” promise and our customers respect that. However, the recent E Coli outbreak has caused Chipotle’s financial performance and reputation to suffer significantly and staying with our current business model is not our best option. Therefore, I recommend we rebrand and reposition Chipotle to ensure our long-term success.
Chipotle uses environmentally friendly packaging, with bowls made from recycled newsprint, unbleached tray liners, and napkins and cups made from post consumer waste. The issue of environmental protection gets more and more social noticed. What Chipotle do has left a positive impression to common.
or burrito have? In the two separate articles Behind the Burrito: “5 Things Chipotle’s Ads Don't
Food Safety Modernization Act of 2011was put in place to prevent contamination by one person
In an effort to back this statement made by Chipotle’s management they took pork off their menu in 2015, so they could be sure its livestock was being raised by humans and not by machines. They wanted to show that if their ingredients aren’t up to their standards they want no part in serving it. Another ingredient that has recently generated a lot attention is queso. Queso generates massive amounts of money for other companies like Qdoba. However, Chipotle didn’t want to sell queso at first, because it contains artificial stabilizers that counters their food standards.
Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.
Was it grown locally? How was it grown? Were chemicals used? Eating locally promotes the health of the consumer. Michael Pollan and Richie Chevat, author of The Omnivore's Dilemma, stated, “No fossil fuels or added fertilizer or chemicals needed” (148). Since there is nothing being added to the animals’ diet or their pastures, their meat is more nutritious because they are eating the nutrients that they need through, not a corn-fed diet and a condensed living area like a CAFO farm does. Julia Vogel, author of the book, Local Farms and Sustainable Foods, said, "It takes a lot of human-made chemicals, plus fuel energy, to keep the produce looking perfect while it's shipped" (Vogel 6). Since the food isn't grow naturally, but instead chemicals that were created and used by us, which are abundantly poor for the environment, but also the consumer. When people think about the food they eat, us as consumers need to think about what is is made of and where how it was made. If a fruit has no bruises, chances are it was created with chemicals, and if is does have a bruise, chances are that it was grown in a natural environment. One organization that would disagree with this is McDonald’s as well as a CAFO farmer. Pollan says, “These animals have evolved to eat grass. But at a CAFO, they are forced to eat corn-at considerable cst to their health, to the health of the land, and ultimately to the health
After carefully reading the scarecrow I am curious to know are we being feed the freshest of ingredients. With the types of media that are being advertised how do we know if Chipotle is truly standing behind their brand? To be honest, I know a ton of people that love the restaurant chain food and no matter what happens there is nothing that can change their mind
Chipotle Mexican Grill, Inc. is a fast food restaurant franchise that was established in 1993 and is based in America, Canada, Germany and France. The franchise has had an immense amount of success over the last decade, with an annual revenue of 4.5 billion dollars in 2015. With its inception in 1993, Chipotle maintained a culture and mission that “food served fast didn’t have to be a ‘fast food’ experience.” (chipotle.com). Chipotle has become a cultural and societal phenomenon in the US.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
The message that Chipotle would like to send their audience is that the brand is still committed to fresh produce that is natural, organic and locally grown. Since this is the message that Chipotle sends to the brand’s consumers already, the brand would also like to focus on new higher standards that build Chipotle’s promise of integrity to its customers.
Before it can be gone into detail about how fast food companies are to blame for people over eating their food, it first must be proven that fast food is indeed the main problem causing today's obesity in America. It is known to many people how the number of fast food restaurants in America has increased tremendously over the past several decades, but it is difficult to calculate by how much due to the lack of historic statistics. Also, it is difficult whether or not to categorize certain restaurants as fast food. Although, a good way to get a feel on the growth of the fast food industry is to take a look at McDonald's, which has been America's most popular fast food chain for decades. In 1968 McDonald's open its 1,000th American restaurant. This number has increased to 13,800 restaurants in 2011 (McDonald’s 1), which really shows how much more fast food people are consuming compared to the past. Consider th...