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Introduction to chipotle company analysis
Introduction to chipotle company analysis
Chipotle mexican grill and the fast food industry
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Besides the 2013 year, the tax rate has been increasing. I do not doubt that the tax rate will rise next year for Chipotle. An increase in the tax rate every year means that Chipotle is making more money every year. So the higher the tax rate the better because it is a positive change. Chipotle is definitely increasing their financial capacity every year. The last trend to look at is the dividend payout rate. The only problem is that Chipotle does not distribute yearly dividends. Instead the money is retained and invested back into the company. This amount of money is put in the retained earnings amount under total shareholder equity. The 2013 Financial Report has a 5 year graph depicting the retained earnings from …show more content…
The most important ratio is the Earnings per share which is calculated by the following formula: . Since Chipotle does not distribute dividends, than the dividend part of the equation is removed. The formula used for Chipotle’s EPS will then be: Net Income/ Average Outstanding Shares. All the data for the calculations will be retrieved from page 44 of the 2013 Chipotle Financial Report. The total Net Income was 327,438(in thousands) and the average outstanding shares were 30,957 shares basic and 31,281 shares diluted. This totals a Basic EPS of 10.58 and a diluted EPS of 10.47. These are both good numbers because they show that the earnings are a positive value and are in double digits. The reason EPS is so important is that it shows investors and the market that you are making earnings and that will determine whether more investors invest in the company. Since the EPS for Chipotle is in double digits, there should be no reason not to invest in this …show more content…
The population is very large and the customer base in the United States compare favorably with the ethnicities in Mexico. Chipotle is Mexican Food, so it should no doubt be a “must go to” restaurant in Mexico. Since the cost of living in Mexico is much less, Chipotle will not incur such a heavy cost of a subsidiary in Mexico comparing it to a country in Europe. These are very good reasons to expand our product to Mexico. However it is important to conduct an evaluation of the expansion of business to
...y ingredients in markets like China and India would be an arduous task. The commitment of quality may not be viable in most developing nations at present, which would keep Chipotle from meaningfully entering or expanding in these fast-growing markets. Ultimately, it would be a trade-off between growth and quality until the ingredient become widely available.
nnsylvania, California, Minnesota, New York, Ohio, Oregon and Washington -- have become ill in the E. coli outbreak.
The stock price is currently 103.31, down from a recent high of 121.50. The P/E ratio is declining at 28 and beta at .67, which is expected to grow closer to 1.0. A recent earnings surprise last December yielded a 15% difference from the lower expectations and the latest earnings reports late last month also surprised investors. Estimates for the 2000 fiscal year are being raised by a large majority of analyst who believe that earnings per share will increase and the stock price will reach close to 150.
Steve Ells founded Chipotle in 1994. When the company first opened its first restaurant, their model of business was a first of its kind. They operated a restaurant business that lies between fast food restaurant and fine dining. The management of the company pride in providing the customers with food services in a fast manner without necessarily the customers experiencing the literal fast food services experience (Ragas & Roberts, 2015). According to the company, their services are high-quality fine dining but delivered in a fast manner synonymous with the common fast-food experience. That model of business practiced by Chipotle has come to be referred as casual restaurant business model.
Demographically Chipotle focuses the majority of its sales on individuals between 18 and 24 years old which is the same as Taco Bell (Hitt, Ireland, & Hoskisson, 2013). This could potentially be correlated to the on the go, fast paced life styles that is typical for this age demographic. Chipotle offers a customizable menu that that appeals to the young adult that is constantly on the move and have a tighter budget. Chipotle’s marketing strategies appeal to the young adult through their social media platform campaigns that gain the attention of the young adult. Millennials have had a large influence on the growth of the company that has locations “located at various location types such as end of row shops, shops
As you know, Chipotle values our “food with integrity” promise and our customers respect that. However, the recent E Coli outbreak has caused Chipotle’s financial performance and reputation to suffer significantly and staying with our current business model is not our best option. Therefore, I recommend we rebrand and reposition Chipotle to ensure our long-term success.
Chipotle Mexican Grill originated in Denver, Colorado in 1993. In 1998, McDonald’s became the majority shareholder; however, in 2006, McDonald’s divested its controlling interest. Chipotle became a public company listed on the New York Stock Exchange in 2006. It currently has 1,083 locations across the United States and Canada. In May 2010, Chipotle expanded into Europe, opening their first restaurant in the United Kingdom. (Form 10-K Chipotle Mexican Grill, Inc., 2011)
Chipotle has been in the news recently for offering college tuition reimbursement after a year of employment. Since the company normally hires 18-year-olds for the job, receiving up to 90% of tuition reimbursement forces someone to keep an eye on Chipotle. On top of that, the starting pay is $9 per hour, already higher than the federal minimum wage. Chipotle attracts new people interested in working if more is being offered than another job. Also, vision, dental, and health insurance after the first day of employment. One benefit Qdoba has that Chipotle doesn’t is schedule flexibility. Chipotle sets the official schedule two weeks in advance and becomes difficult to change days. Qdoba tends to hire more people regularly and has availability at last minute for employees if necessary. The starting pay for their employees is set at the exact federal minimum wage of $8.23 per hour. Vision, dental, and health insurance is offered to employees too, but only after 90 days of employment. Two benefits Chipotle and Qdoba offer are career ladders and employee discounts. If any employee is interested in rising up in the company ladder, the next steps are take out specialists, kitchen managers, apprentices (learns from the general manager), and manager. With each new job offered as one climbs up the ladder, the salary rises and so does the experience. For employee discounts, both companies offer free meals while on the job and then 50% off when not working. Chipotle and Qdoba benefits are more equal than when it comes to serving
Any Chipotle I have always gone to have always had good service. Their employees are great. There is never a sour moment when you ask for anything, they are always kind and welcoming. I am always greeted with a hello and a smile when I step up to order. Even if the employee serving you has had a bad day it never shows, you would never know. Despite the lines being basically out the door every time you come (which is the only downside to coming here), the wait time can give you a headache. It is worth it, because Chipotle for sure serves fast food; they usually have three employees working to serve the food. One to get what you order prepared, one to add what extras you and to finish packing it and one to cash you out. The menu is very easy to read and figure out what you want. They have all of the print on the menu in white and big font so it makes it simple for everyone to read. So there isn’t any trouble ordering what you want. They have many different options to choose from as well. You don’t always have to get the burrito.
Chipotle is continuing to stay ahead of the curve and putting their focus now on the sustainability and farm to table concepts that are continuing to gain in popularity.
To be given an opportunity to do business in Mexico, one must understand where to start and how to deal with a totally different social and cultural environment from what one is accustomed to. To succeed in making a good first impression and to carry out any type of business transaction, it is important to understand what these differences are.
... This could become the third solid country of operation that Costco needs to offset its increasing costs. Strengthening the Costco name in its burgeoning market of Mexico will help offset merchandising costs by increasing store loyalty and sales. By increasing its market share in Mexico, Costco will be able to have more income to offset the merchandising costs and it can then have the necessary capital to continue its growth; thus solving key issues 2 & 3.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
Ruth’s Chris house has been a successful franchise in all the four restaurants existing outside US, and in this regard, the company seeks a breakthrough into other new international markets. The best business ground worth considering presents Brazil as the next destination for Ruth’s Chris as far as international expansion is concerned. A look into the prospects of Sao Paulo in Brazil as the next target requires a SWOT analysis of the new ground that would aid in the assessment of the finer details of the prospects that await Ruth’s Chris as a franchise.
As you can see in this pie chart for earning per share, the year 2010 has the largest earnings per share. The earnings per share shows how much profit is allocated to each share of stock. The year 2009 is the smallest ratio. The year 2013 is showing the highest ratio. Kraft Food Group needs to increase this amount in order to have more investors.