They have tripled revenue in the last two years. With 2000 points of sale, 400 stores in the top three cities (Beijing, Shanghai, Guangzhou) and 50 cities with 3 or more stores, Nike is primed to begin pushing into the second tier cities. Let’s examine “why China? “ Socially, China presents a portrait of change. The attitudes and preferences of today's generation of "twenty-something" consumers diverges markedly from those of their parents' generation.
Background of China’s Economy and Coal Use China’s air pollution problem derives from its substantial economic growth. Currently, China has the world’s fastest-growing economy. It is the second-largest, after passing Japan in 2011. Since the global economic crisis of 2008, China’s economy has grown 40%, compared to the United States’ measly 0.5%. In addition, their stocks grow an average of 7% each year (Rapoza).
Post 30 years, one hundred-million people moved to large cities from rural areas in China. This migration was considered the largest migration in human history. To compare this migration to western cities, the example of Shenzhen is used. For a Western city to have a population of three million to increase to ten million, it takes about a hundred years. 30-year old city, Shenzhen on the other hand made this population increase in just a decade (qtd.
Web. 23 March 2014. Traditions. “The History of the Chinese Mask.” Traditions-Cultural-China.com. n.d.