The Influence Of Advertising For Children's Advertising On Children

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Unless you live without television, radio, and magazines, your children are bombarded with advertisements for products you don’t necessarily want them to own or eat. Let’s not stop there, try shopping for children’s clothes without some form of media printed on the clothes. Marvel and Disney have really utilized this area. The influence of advertisers has even trickled down to our classrooms in the form of lunch boxes, pencils, and erasers. You will have a hard time just walking down the street without seeing some imaging for a product. We are going to focus on the unhealthy influence these companies have had on our families. Today’s children, ages 8 to 18, consume multiple types of media (often simultaneously) and spend more time (44.5 hours …show more content…

A cheeseburger Happy Meal has 520 calories, 20 grams of total fat, 8 grams of saturated fat, 50 milligrams of cholesterol, and a whopping 880 milligrams of sodium. Happy Meals are marketed as explicitly for children, and then children are rewarded with toys for consuming the high amounts of fat and sodium. (Medician) Not only did they get Disney like characters with fun commercial storylines, but then they throw in a toy. They are good, they use the latest child rave like a new movie out, popular toy, or even the most popular children’s television program to change the theme of their toy reward. Yes, I said it reward. I am guilty of using it just as that. I’ve told my little darlings, “If your good while mommy runs errands I’ll buy you a happy meal”. Thanks to McDonald’s and their aggressive ad campaigns they knew exactly what I was talking about and this would maybe buy me an extra half hour of …show more content…

When my boys were little, the commercials on television were such an intrusive force in our home I actually shut the cable off for about ten years. I’m not going to lie, there were times at Christmas and birthdays that I wish I had that marketing because they really didn’t have a wish list. They really didn’t ask for anything. I turned on the television when my girls were little and 9/11 happened. It was such a scary time and I needed to stay informed. The girls grew up with the advertising the boys didn’t. The contrast was I witnessed was first hand. They wanted a pillow pet, moon sand, and let’s not forget the WII because then they were going to get exercise while playing with that one. My girls fell hook, line, and sinker for those colorful fast moving

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