Mondelez International Inc. is a global snacking powerhouse with 2012 revenue of $35billion. ("Mondelez international reports," 2013) Mondelez International Inc. is selling its products in 165 countries, and it is a leader in the world in selling candy, coffee, chocolate, biscuits, etc, with brands such as Milka Chocolate, Cadbury Dairy Milk, Cadbury, LU, Jacobs coffee, Oreo biscuits and Nabisco, Trident Gum and Tang. ("Mondelez international reports," 2013) In the second quarter of 2013, Net Revenues were $8.6billions (increased by 0.8%). ("Mondelez international reports," 2013) Organic Net Revenues increased by 3.8%, they were leaded by strong/ volume mix of 3.6% points as well as favorable pricing of 0.2% points. ("Mondelez international reports," 2013) Power Brands are growing continually by up of 7.9%, and Milka is posting double-digit increase.
As the The Hershey Company has progressed over the years since 1894 and continue introducing new products. Hershey has expanded all over the world and markets in about ninety countries worldwide [Chocolate Products, Recipes, Nutrition Information]. As The Hershey Company grows they stay determined to keep the vision and values that Milton Hershey had when he started the company from the ground up so many years ago. The man behind the company is Milton S. Hershey. Hershey’s and his incredible story; he went from being in formally educated and almost bankrupt by he was thirty to one of the most successful and wealthiest entrepreneur.
Nestle is the world's biggest food manufacturer, with well over 500 factories in 85 countries, and a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Its world-famous brands include Nescafe and Perrier, among many others. The group also owns a large shareholding in cosmetics company L'Oreal. As with other food companies, recent years have seen a greater concentration on a focused food and beverage business, its most successful line is its confectionery section. Nestle Rowntree is the UK's #3 confectionery company (after Cadbury, and now behind Mars).
Business-to-business (B2B) accounts for 10% of the firm’s dairy product sales. B2B customers include hotels, airlines, restaurants and fast food, Exports account for 17% of the segment’s revenue, of which 85% is from milk, in which Libya and the Middle East are the largest export markets 5. Juhayna estimated its market share in the Libyan packaged milk market was approximately 20% in 2009. As Juhayna is a strong believer in standards, it usually offers high quality products to satisfy all the customers. It established and currently has a good reputation.
Now Hershey is the largest chocolate producer in North America and a leader of chocolate industry in the world. It operates in 50 countries and employs more than 14,000 people worldwide. In 2013, Hershey’s total company revenue is about $7.0 billion, majority of that in domestic market about $4.7 billion. (Hester Jeon, 2013) Chocolate business unit and the sweets and refreshment business are the Hershey's two primary business units. Hershey owns more than 80 famous brand names including Hershey's chocolate bars, Hershey's Kisses, Reese's, Kit Kat, Twizzlers and so on.
4. Situational Analyses 4.1 Market analysis 4.1.1 Market Size Every year 120 million chocolate bars are sold in New Zealand with about 60 million of these produced by Cadbury and 40 million produced by Whittaker’s. (Margolin, 2014). The New Zealand chocolate market size equates to approximately $490 million dollars annually, with the average New Zealander consuming 4kg of chocolate confectionery ever... ... middle of paper ... ...y chocolate, premium chocolate and seasonal chocolate. (Morkel, 2014) 4.2 Competitor analysis In New Zealand and around the world, the confectionery market is highly competitive.
A Key performance indicator is a measurable value that demonstrates how effectively a company is achieving business objectives. With Cocoa Delights new joint venture they have set aside a budget of $1.1 million for mew marketing strategies. Their KPIs will be represented by an increase in revenue, and expansion into new marketing territories. Cocoa Delights have developed long-term targets where they hope to see themselves. Their marketing targets include, becoming the gourmet chocolate leader within 5 years, to become established as the national retailer of choice for chocolate connoisseurs in 3 years, and to increase their share of the dark chocolate market by 15% over the next 3 years.
Krispy Kreme Case Analysis INDUSTRY ANALYSIS In 2003, the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past five years. A study by Technomic confirmed the growth of doughnut shops and identified this segment as the fastest-growing dining category in the country.
2. Marketing mix strategies According to survey conducted in 2010, chocolate industry in UK is dominated by four major firms Cadbury, Mars, Nestle and Kraft acquiring 75.5% market share. However over the time consumer choice and taste is changing towards premium and high quality chocolates. Because of this premium chocolate segment is now fastest growing part of this industry. An... ... middle of paper ... ... in First Year 4.
Since going public in 2000, Krispy Kreme Doughnuts has posted strong growth in same-store sales each quarter, with a consistency that would make most competitors envious. According to the Krispy Kreme’s most recent quarter, which ended August 3, 2003, it posted an 11.3 percents rise in system wide same-store sales, including 15.6 percents growth at company operated units (Peters, 2003). From the financial report of second quarter in 2003, it could foretell there would be more earnings growth in the future as long as Krispy Kreme finds more new markets in which to launch doughnut shops. Its average weekly sales are in large determined by newly opened stores. This also demonstrates that the doughnuts specialist’s soaring results and rise to the top echelon of industry performers can be attributed to successful expansion.