Cheerieos Advertising Strategy

Cheerios is regarded as a wonderful and fulfilling breakfast for kids and adults. It is the most efficient, healthy and memory making meal and not to mention the emotions people make from having just a bowl. Cheerios is efficient in that people don’t need to wake up an extra hour in the morning to make a hot breakfast; it is too time consuming and it is just as healthy as a cold bowl of cereal. It is also as healthy, with or without the addition of some luscious red strawberries, cherries and pears or even some raisings. Cheerios sparks emotions. When looking at the two strategies of communicating breakfast cheerios across to the audience, there is no doubt that the use of pathos, to achieve a feeling of emotion from the audience in the “Breakfast with Nana” commercial is far more effective and probably a little too much for the audience to handle. Thus, General Mills implements a better strategy to target its audience unlike the “Nana” commercial, the personal blogger, Chuck, who is also more concerned about evoking the audience’s emotions, does it of a less effect.

“Breakfast with Nana” TV commercial, is about a mom and a son sitting quietly at a breakfast table each having a bowl of cheerios. The son asks several questions relating to cheerios. One question hints at the popularity and originality of cheerios. The son asks “Mom, did “Nana” ever give you cheerios when you were little? The mom replied yes she has had several cheerios breakfast with “Nana”. (“Breakfast with “Nana” Commercial”) According to the article the commercial is based on real events, because the company wants this effect of personal identification, so true events. The company responsible for the production of the cheerios is General Mills. On the General Mi...

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...s in different ways. With or without cereal. He has a lot of experience and therefore an expert at his story. Even though logos are not written as effectively he also tries to use pathos. “You don’t even need milk to eat them” speaks to the audience in a way that they don’t need to use their money to purchase milk. Milk might be expensive and the writer gives the audience hope in saving a little extra money and still enjoying the “comfort” of cheerios. He also in the second paragraphs alludes to his past. Who doesn’t have a pass? He wants his audience to remember memories of food and somehow compare it to that of cheerios. “A bowl of cheerios is quick easy filling and fun” excites the audience. Audience wants to be engaged in things that are fun and achievable. Surely, the description he makes, gives the audience a vivid idea of how tasty and delightful cheerios are.