Characteristics Of Crisis Communication

776 Words2 Pages
bulb-icon

Recommended: Crisis communication plan case study report

Analysis of What Crisis Communication is
Organizations each day might face various types of potential crisis situations such as, workplace violence, explosions/fires, harmful products and management misconduct etc. The term "crisis communication" could be defined as,
"Not necessarily catastrophic event, but rather an event that, left to usual business processes, cases significant reputational, operational and financial harm (Doorley & Gracial, 2007)
"The most challenging part of crisis communication management is reacting - with the right response - quickly. This is because behavior always precedes communication. Non-behavior or inappropriate behavior leads to spin, not communication" (James E. Lukaszewski)
Characteristics of crisis communication …show more content…

In marketing communication it generally targets the customers, competitors and channel members. (Retailers, suppliers etc.)
b) Communication objectives
The objectives of crisis communication would be, reduce threat/risk to the business, diffuse crisis situations (Inform and persuade) where as in marketing communication the main objectives would be to differentiate and remind)
c) Lead time
Lead time for crisis communication would be extremely low. (Reacts as a when it happens) but in marketing communication activates are well pre planed. (Higher respond time)
d) Communication tools
In crisis communications depending on the nature of the crisis the organization may use broadcast or narrowcast to communicate with its stakeholders. But generally in crisis communications tools such as PR articles & websites will be used. In marketing communications tools such as, TV, radio and newspapers are commonly used.
e) Message type
During crisis communication, the message which is been communicated need to be impartial, rational, factual and direct, where as in MC the message generally tend to be vague & …show more content…

Due to this mismatch it s important to identify the way in which to manage the above characteristics. Firstly it's important to have a solid plan, identify who are the stake holder group gets affected, developed contingency plans, allocate resources (sufficient budgets and man power), composition of the team (It's not wise to depend on the routine people, therefore MAS need to provide necessary training and expertise to the relevant individuals), Identify which external parties would assist MAS Intimates, what are the media options, and to stimulate or rehearse the crisis plan for a crisis situation

Show More
Related

  • Describing the Interaction of the Components of the Autonomic Nervous System in a Relation to the Stress Response

    970 Words  | 2 Pages

    Harmening, W. (2014). "Crisis communication" In Harmening, W. (2014). Crisis intervention: The criminal justice response to chaos, mayhem, and disorder. Boston, MA: Pearson

    Read More

  • Crisis Reflective Journal

    1117 Words  | 3 Pages

    1. First, in order to prevent a crisis situation, it is very important to know your triggers and arousal patterns. I came to know how to maintain control when someone is triggered and how to reduce arousal patterns. This is course provide me with great knowledge that will help me during a crisis. I also came to know how attitudes, assumptions, and beliefs may influence the worker’s response.

    Read More

  • Analyzing Crisis Management

    932 Words  | 2 Pages

    It’s important to understand that in a crisis-response organization, especially in a large-scale operational response like a natural disaster, or an industrial accident, managers will likely take on different or expanded roles. This is especially true when one is involved in a crisis response involving multiple agencies or companies. People often find themselves leading or working for those they do not often come in contact with – or, sometimes, people they’ve never met.

    Read More

  • Chile Miners Rescue

    2689 Words  | 6 Pages

    Crisis is defined as a major, unpredictable event that has potentially negative results. The event and its aftermath may significantly damage an organization and its employees, products, services, financial condition, and reputation. There are many types of crises, for example, economic crises, physical crises, personnel crises, criminal crises, information crises, reputation crises and natural crises. This incident has been grouped into physical crises, natural crises and economic crises. In order to prevent crises from adversely affecting the firm, organizations need effective plans and procedures in place to prevent crises if possible, or to mitigate their effects when they do occur.

    Read More

  • Alan Jay Zaremba's Case Study: Organizational Communication At The Nuance Group

    1712 Words  | 4 Pages

    The Nuance Group also needs to acknowledge the importance of responding quickly to the situation. Zaremba tells us on page 249, “All recommendations for crisis communicators emphasize the need for speedy reactions.” He goes on to explain that the first twenty-four hours of a crisis is the most critical. (Zaremba, 2010) It is within the first 24 hours that opinions are formed regardless of whether the organization has communicated anything. Although the Nuance Group needs some time to figure out the logistics of their crisis communication plan, they have a very short window to do

    Read More

  • Keeping Cool On The Hot Seat Summary

    3340 Words  | 7 Pages

    The author, Judith Hoffman’s book, Keeping Cool on the Hot Seat, addresses the need to handle the media when dealing with a crisis. One of the advantages of being proactive when referring to a crisis, is that the chances of reducing the problems, issues, fatalities of a crisis go down exponentially. With no preparation for a crisis, many will find themselves” being reduced to being reactive and chasing the crisis, making a poor first impression”. (Hoffman 2011, 4).

    Read More

  • Marketing Stacy's Pita Chips

    1709 Words  | 4 Pages

    market is a set of buyers sharing common needs or characteristics that the company decides to serve (Bethel, 2007). When identifying the target market it is important to know who buys your product and who your customers are. Smart targeting benefits the consumer as well as the company. It allows the company to be more efficient and effective by focusing effort toward that segment; therefore maintaining the most profitable outcome. The consumer is rewarded by receiving the product or service that is customized for them.

    Read More

  • Tylenol Murders

    1490 Words  | 3 Pages

    Crisis communication is an area of public relations that I find really fascinating. I enjoy learning about the proper steps that a professional takes when a company is pitted against a major crisis, and what they do in the face of chaos to turn the situation around and use the crisis in their own favor. One case study that exemplifies the degree to which a crisis can be managed effectively and a company can gain more respect by doing so is the case of the Chicago Tylenol Murders in 1982. The tragic deaths of seven people who died due to potassium cyanide-laced Tylenol capsules started as a disaster for Tylenol producer Johnson and Johnson. However, J&J communicated with their publics and the media proficiently, investigated their products after pulling millions of dollars of Tylenol capsules off the shelves across the nation, and developed proper packaging to avoid further mishaps.

    Read More

  • An Assessment of BP's Risk Management Issues and Poor Response to the Oil Spill

    3188 Words  | 7 Pages

    Ulmer, RR, Sellnow, TL & Seeger, MW 2007, Effective crisis communication, Thousand Oakes: Sage Publications.

    Read More

  • Effective Communication Practices

    1162 Words  | 3 Pages

    Communication is defined as “the transfer and understanding of meaning” (Robbins & Judge, 2013) and is the foundation of every relationship. There are four main reasons for communication in business. They are to control, motivation, emotional expression and information (Robbins & Judge, 2013). Without effective communication the sharing of ideas, information, feelings and questions cannot be completed. There is a process to communication and when the process is broken communication is not effective. In business it is a manager’s responsibility to understand the process of communication, the functions of the communications and to minimize any barriers to communication so that there is effective communication.

    Read More

  • Effective Crisis Communication

    1702 Words  | 4 Pages

    The communication process is not something that begins when a crisis rears its ugly head rather it is a process that takes place in preparing for a crisis before it happens. While the term crisis represents a blanket term used to describe many situations, each situation is unique, thus presenting different obstacles to overcome. However, with a well-established advanced plan in place an organization places itself in a position to overcome and work around obstacles. The development of a comprehensive crisis management plan is one achieved through effective communication where each member of the crisis management team has an advanced shared understanding of his or her role and responsibility during a time of crisis (du Pr'e, 2005).

    Read More

  • Managing a Crisis Using Public Relations

    1017 Words  | 3 Pages

    The most effective crisis communicators are those who provide prompt, frank, and full. information to the media in the?eye of the storm? (Semio, 2004). The X-Files. Silence not only angers the media, but also compounds the problem.

    Read More

  • Strategic Management of Public Relations

    1159 Words  | 3 Pages

    In the evaluation of strategic management of public relations, both concepts of risk communication and situational theory can be integrated into the above-mentioned model. Risk communication is an ongoing process that builds the foundation for crisis communication. Particularly, the risk analysis process consists of hazard identification, risk assessment, significance of risks and communicating risk information.

    Read More

  • Sporting crises

    1570 Words  | 4 Pages

    According to David Abrahams, senior vice-president of Marsh Risk Consulting Practice and an expert in brand risk, there is often a demonstrable link between the way in which a crisis is handled by a company and what happens to that business and its associated brand. 'The way in which any crisis is handled becomes a visible test of management capability,' he says. 'If that crisis arises from a fundamental breach of trust or performance, the compound effect of the bad handling can be devastating.'

    Read More

  • Organizational Communication

    1180 Words  | 3 Pages

    Communication helps the organizational members to make both personal and organizational goals. And also help them to co-ordinate on the internal activities of the organization. To the extent the less effective communication of any organization is the less e...

    Read More

More about Characteristics Of Crisis Communication

Open Document