Chapter 3 Methodology

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Recommended: The importance of data analysis in qualitative research

This chapter provides an analysis of the procedures that were used in conducting the study.the procedures used are outlined in the following order:¬(a)Research approach, (b) research design, (c) data collection, (d) data analysis, (e) validity and (f) ethical considerations.
Research approach
Qualitative and inductive approach was used to record and analyse data on the various variables that explain the perceived leadership styles and the level of satisfaction they yield.these approaches were necessary as the study focused in understanding human behavior,beliefs and their emotions about leadership and satisfaction levels.
Research design
Monkey survey was utilized in obtaining relevant data related to the study.monkey survey is an online site that provides an avenue to conduct surveys through questionnaires..survey was the most appropriate method to collect data that are descriptive in nature(Petti,1993)..it is used in individual analysis and measuring personal and social attitudes,beliefs and facts(Rossie & Freeman, 1993,Babbie,1983,Kerlinger,1986).this study sought to verify certain facts about the structure of leadership and its impact.
This research design was appropriate for data collection from large number of people within a given short time.the method also proved to be costa effective and efficient as compared to other forms of data collection criteria such as observations and interviews.

Data collection
This study solely relied on MonkeySurvey online site to obtain all the relevant data required in its analysis.in February 2014,electronic mails were randomly sent to employees from Office Holdings,a company that operates the “Office” chain of shoe shops in the United Kingdom and Ireland using MonkeySurvey.the survey w...

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...stics and frequency distributions of the Managers’ perceived leadership styles and the surbodinates’level of job satisfaction were used to draw valid conclusions of the research.the Statistical Package for Social Sciences(SPSS) version 11.0 was used to analyze data.a linear regression model was obtained after regressing perceived leadership styles of the manager against the level of job satisfaction with significance level of 0.05.
Reliability of sample
The Office has several branches across Ireland and United Kingdom.all the employess could not be surveyed due to time and resource constraint therefore a sample of the population was chosen to act as representative for the the whole population.the selection of the sample to be used was done randomly to avoid biasness in the data.the sample consisted of employees from the three branches of Office randomly selected.

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