Chanel Research Paper

“When you buy Chanel, you are buying an idea.” – Karl Lagerfeld.

Born as Gabrielle Bonheur Chanel, which later went by the name Coco has revolutionized the world of fashion. Chanel born under the sign of the Leo to a travelling peddler and a launderette, who died at 32. Her father abandoned her and her two sisters and sent them away to an orphanage. Chanel influenced by the Aubazine’s Romanesque purity of the aesthetic world inspired her sense of austerity and her taste for black and white. While the opulence of religious garments and ceremonial objects sparked Chanel’s fascination with the baroque style, gold and coloured gems in the years. Having learned the art of sewing during her six years at Aubazine orphanage, Chanel also sang in a cabaret frequented by

Chanel invented new styles of hats. Making them look modern, chic and simply much lighter by stripping off the birds and feathers. She was favoured by the most famous of French actresses of the time. Gabrielle Chanel’s minimal, simple, elegant style of dress created a sensation which was soon imitated by all of Paris. By 1913, Chanel introduced the idea of using jersey fabrics to create clothing for women, which at the time was only being used for men’s undergarments, in a new boutique she opened in Deauville, France. This was the start of a new era for fashion back in the 1910’s. Chanel’s new line of jersey was an immediate success, changing the women’s relationship with their bodies and their ways of life. Showing revolutionary changes, Chanel transformed the female silhouette completely. She shortened dresses, revealed ankles, freed the waist, eliminated the corset, revived jersey in womenswear. Chanel changed the fashion world forever. Two years later, 1915, Chanel opened her first couture house in Biarritz,