Cell Phone Survey

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Introduction From a formal survey of five different people on mobile marketing trends, tastes, likes, dislikes and their perceived consumer value of the technology. It is relatively clear the demographics vary from range to range versus other marketing channels. The goal of this report summarizes and analyzing each people taste and preferences to note the findings and address, how each participant uses his or her technology to enhance their lifestyle. Survey Data “Since there is such an extreme difference in mobile adoption across demographics, direct targeting is vital to an effective campaign (Cook, 2009).” The primary purpose of the questions used from the mobile marketing questions identified who is the audience, their value proposition, what are the end-users main goals and how does mobile fit into their everyday lifestyle. These questions include, but are not limited to primary uses of the participant’s cell phone, upgrade options, functionality, communication devices most used and what are the most important features? These questions among others defined the facts to find current trends based on various demographic profiles to gauge the best options to define a successful mobile marketing campaign (Fullsail.com, 2010). Demographic Overviews Survey Subject one is a female entrepreneur 40 years of age who has used cell phones for seven years. Subject two is a male account executive 35 years of age and owns two cell phones one for personal use and one provided by his employer. Subject three is a 21-year-old college student and he uses the cell phone for everything from online video content to twitter, face-book and dynamic sports updates. Subject four is an 18-year-old female living with her parent and recently upgra... ... middle of paper ... ...ulture.htm People-press.org (2006, May 15). The Cell Phone Challenge to Survey ResearchNational Polls Not Undermined by Growing Cell-Only Population. Retrieved June 26, 2010, from http://people-press.org/report/276/ Pew Internet (n.d., n.d.). Chapter Two: How phones are used with friends - What they can do and how teens use them. Retrieved June 22, 2010, from http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones/Chapter-2/Specific-activities-via-cell.aspx?r=1 UCAN (n.d., n.d.). How to Cancel Your Cell Phone Contract. Retrieved June 26, 2010, from http://www.ucan.org/telecommunications/wireless/how_to_cancel_get_out_of_your_cell_phone_contract West, D. M. (2010, June 25). What Consumers Want From Mobile Communications in the United States, United Kingdom, Spain, and Japan. Retrieved Jan 27, 2010, from http://www.brookings.edu/papers/2009/09_mobile_west.aspx

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