Celebrity Ethical Issues

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Celebrities are powerful in drawing people’s attention on lots of issues, they can amplify a negative issue that they feel are being neglected. When celebrities endorse health promotions their status can allow millions of followers to understand a certain issue, allowing people to donate and raise awareness for the cause. However, this often causes an ethical issue. Many celebrities do not decide to do a promotion because they feel passionate about it, they are often driven by the money given by doing it with even the celebrities’ behavior defies the campaign’s initial purpose.

Research has been conducted to find out if celebrities have helped raise more awareness for an health promotion than a health promotion ran by governments or pharmaceutical companies. In addition to this research, there was also …show more content…

at Clinical Correlations stated that discussing health issues, celebrities serve as free public health campaigns. They can increase awareness and funding and encourage early detection of diseases. Statistics found that In 2000 Katie Couric demonstrated the power of celebrity opinion when she advocated for colon cancer screening after the death of her husband. Aware that a screening colonoscopy is dreaded and feared procedure for many patients, Ms. Couric underwent a live, on-air colonoscopy on The Today Show following a weeklong cancer awareness campaign.The impact she had on the public, now known as the “Couric Effect” created a 20% increase in screening colonoscopies after her campaign. Another example is after Olympic cyclist Lance Armstrong’s diagnosis of testicular cancer, it became fashionable to wear yellow Livestrong bracelets showing support for the battle against cancer. Since its creation in 2004, over 55 million bracelets, each costing $1, have been sold. This idea has expanded to include different colored bracelets for different types of cancer: pink for breast, gray for brain, and light blue for prostate. (Gorynski,

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