Celebrity Controversies By Sue Jozui

Sue Jozui in her passage, claims that advertisers mislead consumers when they use celebrities to promote products. The author supports her claim by first telling the audience what using celebrities does to all the consumers advertise their products are misleading and insult their audience. The author supports her argument by first giving examples of commercials and ads that are promoted by actors and pop stars. She continues by proposing an idea to boycott and restrict companies with guidelines. The author´s purpose is to ban advertisers with celebrities because of unfairness. The author gives an aggressive tone for consumers and advertisers. Advertisements are to persuade the consumers to want to buy the products, the best way is to get their attention by adding celebrities to catch their eyes.

Jozui states, ¨The audience is expected to transfer approval of the celebrity to approval of the product.¨ Famous people can afford top quality retail and have the ability to ruin a company's reputation if it is unsuccessful. The consumer should look upon many previous views of products and how they are being sold. The author also claims that, ¨ This kind of marketing is misleading and insults the intelligence of the audience.¨ It is the businesses job to make the viewers interested in what they are selling, it should not matter if they use someone who is famous to do so as long as it brings in customers. Celebrities have many people who look up to them all over the world, therefore advertising a product that doesn't show guaranteed results could also be the company's fault and not the