Cedar's Mediterranean Foods Business Strategy

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Over the last ten years, hommus has grown in great popularity all over America. As consumption has increased, many different companies have started producing it in countless varieties. Cedar’s Mediterranean Foods is one such company which is based in Ward Hill, MA was founded by Abe Hanna in 1981 as he noticed there was a lack of Mediterranean foods in local grocery stores; it was the first company to commercially produce hommus. Since then Cedar’s has become a large scale corporation with products in many markets across the North America.6 Now Abe’s son Charlie is CEO and president while his friend, Steve Tsakirellis, is Executive Vice President. Cedar’s Mediterranean Foods has significantly aided in helping hommus become a household name …show more content…

The ingredients are harvested by a combine that is owned and operated usually by farmers; per pound of chickpeas, farmer receives 50% of the profit. Other ingredients which are not harvested by family farmers are harvested by migrant farm workers who do have the option to unionize. In terms of percentage of Cedar’s product, farmer receives a third of the retail price per individual package. Once the chickpeas have been picked, they are dried and delivered to the processing facility. From there the chickpeas are delivered to a Boston storage house. From Boston, they are delivered to a Cedar’s production facility in Ward Hill, …show more content…

Cedar's Mediterranean Foods. Creative Content & Social Media. N.p.: Cedar's Mediterranean Foods, n.d. 2013. Web. 14 Mar. 2014.

4. Hoss, Gabriel, dir. "Dial Thermometers, Hummus, Fuel Containers, Sombreros." How It's Made. The Science Channel. N.d. Television. Transcript.

5. How To Make Hummus Factory Tour! Youtube.com, 16 Jan. 2009. Web. 18 Mar. 2014. <https://www.youtube.com/watch?v=qAmpE7AjTYQ>.

6. Jones, Kathryn. "Grecian goodies: Cedar's Mediterranean Foods says its line or healthy Mediterranean products has made the Massachusetts company into a household brand." Food and Drink Summer 2009: 130+. Gale Power Search. Web. 18 Mar. 2014.

7. "Learning Democracy through Food Justice Movements." Academia. N.p., 21 Apr. 2005. Web. 9 Apr. 2014. <http://www.academia.edu/1025305/Learning_democracy_through_food_justice_movements>.

8. "Safe Quality Food Program | Safe Quality Food Institute." Safe Quality Food Institute SQF Program Comments. N.p., n.d. Web. 10 Apr. 2014. <http://www.sqfi.com/about-sqf/faq/sqf-program/>.

9. "Cedars Mediterranean Foods Partners With Thermo Fisher for Checkweighers and Metal Detectors." YouTube. YouTube, 30 July 2012. Web. 10 Apr. 2014.

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