Catching The Favorite: Starbucks: The Favorite

Starbucks: The Favorite

Introduction

Catching the attention of the consumers is an important characteristic for any business within the economy. Individuals can have their own favorite trademark based on certain elements that the company offers that make it stand above all other competitors with respect to the industry that they play a role. From personal experience, the Starbucks Corporation [SBUX] falls under consideration for the preferred brand above all others that are categorized in the coffee market. The following will demonstrate the passion that is held for the brand, the loyalty of the clientele base, and the rivalry between SBUX and two other corporations.

Passion for the Brand Since SBUX has held a presence in the state of California,

According to McEachern, one program that corporation is endorsing falls to “My Starbucks Rewards is often regarded as one of the best retail loyalty programs currently in existence. They have created a loyal following of customers both with their customer experience and revolutionary rewards program” (2014). McEachern also discusses several causes for the resulting expansion of the customer base as to the involvement of the application, outside buying from regular store locations, the capability to earn special offers while accumulating points, and “Exclusivity is the true motivator for Starbucks customers, not the perks” (2014). According to Matherson, there is also the “seasonal favorites” that are of big interest for the clients because some are offered only during specific times of the years (2013). Alternatively, the “all-day offerings” also brings up the bar for SBUX because it influences customer choices and selectivity through the expansion into other areas; for example, tea, pastries, bistro boxes, or sandwiches (Matherson, 2013). Matherson explains that this is also bait for the consumers that SBUX seeks to keep and procure because it has something to offer at any time of day (2013). The corporation operates and is a heavy weight on a global scale due to the expansion and different areas that it has gone into over past years. In

As per Woolf, “There is a war going on in America, and the battleground is coffee” (2014). Woolf states that Dunkin Donuts and McDonald’s are among SBUX’s top competitors in the arena and all are vying to be the prominent holder of the market (2014). While there are several factors that can lead to an individual choosing one over the other, the reflection is held that SBUX will win out a good portion of the time, but this can also depend on other factors such as if other people want to have something different to consume. Neither of the challengers come close to what SBUX offers based from personal opinion because of the reasons for holding a passion for the company to begin with. Dunkin Donuts and McDonald’s do not offer specialized beverages or necessarily the options for consumption that SBUX does on a daily basis. The feeling that a company customizes a product while it is being made definitely holds a primary position over the others because it leaves the individual feeling special and spoiled. Other reasons include business ethics and the range and versatility of the products that are sold to the consumers. In all honesty, the purchase of a coffee container from the company would be preferable because it can be used repeatedly and aesthetic look. Overall, SBUX has the favorite brand as compare to others in the industry because the company