Case Study: Verizon Fios
explanatory Essay
1665 words
Verizon FiOS is a telephone, television service and internet access that uses fiber optics communications network to millions of people in nine states of America. Fios which is an abbreviation for fiber optic service, s offered in specific areas in the United States by Verizon Communications. While in six other states that are considered former Verizon territories, Frontier Communication offers licensed FiOS services. Frontier Communications used a similar network infrastructure to provide these services. Fios services began in 2005 and 2010; the system had spread to some states (Crawford, & Hendrickson, 2014). With its headquarters in New York City, was among the leading companies to provide fiber optic services in homes. This service provision made the company receive positive ratings from consumer reports among internet providers and cable television. Verizon FiOS has continued to grow and expand its operations in the United States of America over the years. However, it has undergone a series of a hurdle in trying to broaden its service and attract new markets. Among the three serious obstacles that the company is currently facing are, intense competitions in the growing United States market, federal communication commission’s regulations, cannibalism due to voice over internet protocol (VOIP) and wireless offerings. The …show more content…
In this essay, the author
- Explains verizon fios is a telephone, television service and internet access that uses fiber optics communications network to millions of people in nine states of america.
- Explains that verizon fios continues to grow and expand its operations in the united states of america. however, it has undergone a series of obstacles in trying to broaden its service and attract new markets.
- Explains how verizon fios has benefited from technological shifts in the communication industry. the company has developed and transformed its products to suit the growing needs of its customers.
- Explains that the television sector has seen a significant shift in trends, such as the emergence of binge watching. verizon fios is laying down an aggressive strategy to counter these trends and maintain its client base.
- Explains that verizon fios company's competitors are t-mobile, sprint nextel, and american telephone and telegraph company (at&t).
- Explains that verizon fios has formulated several strategies to handle the pressing challenges that it is facing, such as avoiding a possible takeover from the voice over internet protocol (voip).
- Opines that technology requires continuous research on different products that can meet the demands of the customers. verizon fios company deals in telecommunication products, which are technology driven.
- Explains crawford, susan p., and hendrickson, carol. captive audience: the telecom industry and monopoly power in the new gilded age.
(2014). Captive Audience: The Telecom Industry and Monopoly Power in the New Gilded Age. Brilliance Audio.. Rainer, R. K., & Turban, E. (2009). Introduction to information systems: Enabling and transforming business. Johanneshov: TPB. Rhamey, P., BMO Nesbitt Burns., & BMO Capital Markets. (2006). Verizon Communications Inc. (VZ - NYSE): FiOS strategy : pipe dreams-part II : pipe dreams becoming closer to reality. Toronto: BMO Nesbitt Burns. Strauss, R. E. (2008). Marketing planning by design: Systematic planning for successful marketing strategy. Chichester, England:
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