Case Study: The Tax Man

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The Tax Man
January, February, March and then... April, the dreaded month when all of the United States citizens seem to loose their heads. Why? A simple answer; Uncle Sam is ready for his annual review of whether he has taken too much or not enough, that is right it is tax time. Tax preparation is a daunting task that just about every American participates in. In this paper will be taking a journey on what alternative options are available and why it is better for your wallet to investigate those options rather than following the crowd and getting them done professionally. It is a system that consumers have an American right to. Whether or not the consumer actually wants to put in the time themselves, or if they hire a professional, it …show more content…

At this point they were working on the analysis because of the new government laws that were changing rapidly and the need to have educated tax preparers. In 2010 the average person would spend approximately $189 dollars on an tax return in a retail office at H&R Blocktm (Steverman, 2011). So why offer something for free when you already seem to be making money? As H&R Blocktm did market research they began to realize that the margins of people using there services were going decreasing, and to counter act this they took a plan of action to most people that would have seemed rather unlikely (Steverman, 2014). H&R Blocktm choose this route because of the limitations that there are on the 1040EZ forms. The amount of individuals whom use the form within two years need a more extensive form. It is rather ingenious on there part to be drawing in new consumers and hooking them on there services. Another reason why H&R Blocktm offers this program is the limitations the form has such as; anyone who makes more that $100,000 and/or has dependents and/or has college home or properties taxes or interest paid can not file an EZ form (Steverman, 2011). H&R Blocktm intends to lure users in with the concept of “getting something for free” with the hopes that they will be able to sell extra services with that free piece received. This sort of “bait and switch” approach can be perceived as and is a contributor to the absorbent amounts of money earned by the tax

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