The Lowenac Hotel
Terms of reference
I have been given this information by the owner of the Lowenac Hotel.
“I would like you to investigate the ways in which our hotel communicates information to our existing and potential guests and make recommendations for how our systems and communications can be improved. You should present this work to me as a formal business report and leaflet. You will have up to ten hours in which to design, carry out and analyse research for this project and up to five hours to produce your report and leaflet.”
Introduction
I have chosen to do my report on the Lowenac Hotel because it is a local hotel in the area I am in; the hotel is close to the school I am working in. I found that their communication methods were not up to industry standards. Therefore, I want to be able to improve the methods of communication for Lowenac Hotel. This would lead to a performance increase for Lowenac Hotel. Furthermore, I will discuss and present the ways of improving communication in this report.
Evidence
Describe the main features of the communication systems which the hotel currently uses to communicate with guests
The Lowenac Hotel uses three main communication systems, these are the following: telephone, email and internet. The Lowenac Hotel has a traditional telephone system that works by having only one telephone number for the whole hotel. Once a customer rings the line they will be put through to the main switchboard, which will connect the person on the line to the receptionist. A receptionist should be available 24 hours a day. In the event of the receptionist being busy, after three rings the call will be put through to the manager’s office instead. Then in the unlikely event of the manager not picking up, th...
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...otel can make a large impact to how many customers it can attract by improving its website. By improving the website to make it fit for purpose it would be more likely to attract customers to the Lowenac Hotel. The website will need to be redesigned to improve the information and images available. A professional website would be more likely to attract customers to the Lowenac Hotel. An integration of a booking system would show professionalism and ease of use. However, this could be costly to produce and implement and may be time consuming for staff because it would need training to use. Similarly, security would also need to be taken into consideration.
Bibliography
Books:
‘Revise Edexcel GCSE Business, Units 1, 3 & 5, Revision Guide’
Website:
http://www.lowenachotel.com/
http://www.tutor2u.net/
http://www.businessballs.com/
http://www.investopedia.com/