Case Study: The Baby Boomer Generation

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My group decided to research the baby boomer generation. The baby boomers were born from 1945 to 1965, or a 20 year span. They were the largest generation with an estimated 80 million people born. This means that over the entire period 7 new babies were born a minute. Today, they make up 25% to 28% percent of the population. Almost 65% of them are married, and only 28% graduated college. The baby boomers lived during the post-war and cold war era. The post-war era was was a prosperous time in America where unemployment was at a record low of around 2%. Many baby boomers were born into ‘nuclear families’, which were families that had 2.5 kids, a mother, a father, and a cookie-cutter neighborhood home. They also group up with ‘American family values’, which they still exhibit today. They also group up during the cold war, which means that they lived during the red scare, when the american population was petrified of the Soviet Union and communist-friendly ideals. As a result, many baby …show more content…

I now know the ideals and virtues of the generation. A majority of baby boomers believe in republican-based ideas. They also are more interested in getting ahead in life than helping others. From this, I know that if I wanted to write something to persuade something or to market something to a baby boomer community, I would have to make it more personal and less focused about the greater good for the entire population. I also know that baby boomers are less likely to understand electric technology, since they were born too early. From this, I know that I shouldn’t market technological products to baby boomers using technical terms. My research will also help me understand the baby boomer generation and make my essays on the topic expansive and distinct. Since I would already know the information, I would save time on research. This would allow me to write more material in an orderly amount of

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