Case Study: Tesla, Inc.

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Tesla, Inc. Tesla, Inc. (formerly known as Tesla motors) is an American company that was founded in 2003 by a group of creators who wanted to demonstrate that people didn't have to compromise to drive electric. Tesla is a multinational corporation serving countries in North America, Europe, middle east and the Pacific, providing eclectic vehicles for a total of thirty- seven countries. Tesla's headquarters is located in Palo Alto, California, and as of 2017 the have a total of thirty- three thousand employees (33,000). Tesla offers four different models of electric cars such as The Roadster (2008) which provides a mile range of 620 miles and a top speed of over 250 miles per hour (mph) as well as other specifications. Model S (2015) was designed to be the safest sedan on the road, it has autopilot capabilities and a bioweapon defense mode. Model X (2015) is a crossover SUV with up to 295-mile range in a single charge and a clean air cabin. Model 3 (2017) is a smaller, more affordable electric vehicle and is the most advanced Tesla. Tesla faces many rivals such as Audi, BMW, Lexus, Mercedes, and many others. Tesla aims to target customers who are environment-friendly by offering a fully electric car. Customers who are tech savvy because it is new technology being used to power these cars. Entry-level…show more content…
Tesla is at an advantage since they now sell their patented powertrain components to rivals and is focused on building the market to bring prices down for the average car buyer (Hurst, A). Audi "we delight customers worldwide" is more consumer based where it offers more luxury to the customers and have yet to evolve fully into the manufacturing of eco-friendly cars. Toyota aims to be the most successful car company like Tesla that is why they have also gone in electric cars and now severed ties with
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