Case Study: T. J Maxx '

Mainly though, I can predict that my target market will be middle aged women, poss... ... middle of paper ... ... shop when they are bored or depressed and they buy luxury items. This is why companies so broadly target them. I will advertise where they are most likely to see it, outside supermarkets, shopping centres and mostly places where it will be on sale. I am aiming primarily to raise public awareness of my product · I believe that I should use penetration pricing to start with. This would entice potential customers to purchase my product, and once they realise it is a durable and reliable piece of manufacturing, they will return, and I will gain customer loyalty.

(Slack, Chambers, Johnston, 2010) This allows customer reactions to new designs to be incorporated making Zara a successful fast fashion retailer. Zara also receives information from various store managers and sales assistants on their stores. According to (Inditex, 2013) “A non-stop flow of information from stores conveys shoppers’ desires and demands” contributing to Zara’s success.

Many women in their twenties are The ad designer’s aspiration is to create the ad with characteristics to attract the target consumer as she is flipping through their magazine. The biggest factor which helps to leave a good impression on the potential customers are the models and the color scheme. Some of the target audience may not know that the Merona brand exists, so Target is seeking consumer awareness. Target is enticing customers by showing cute, trendy clothes along with advertising the price next to the model. Consumers may realize that they don’t have to pay a high price for something appealing, but local, generic brands may suit them just fine.

All events were great selections to attend. Fun could be found at occasions, such as the (Junior) Firefighters Competions, Movie Night, Street Fairs, Parades, the Sandsculpture Competition, Crabfest, the Under The Arch Festival, and Car Shows. All outcomes were very positive from these events as a result of allowing the staff to really get involved and make excellent appearances and interactions within their local communities. All in all, it was probably most beneficial to have booths set up at these events to allow interested customer... ... middle of paper ... ...als remembered seeing the flyers in their mailboxes. Once again, as a result of disposing of this "junk mail."

Fashion merchandisers are the heart and soul of the fashion world. They keep tabs on the latest looks figuring out ways to fulfill the needs of their audience, and when the time is right they will show case up to the minute styles for the world to see and desire. Before jumping the gun and buying a merchandise, or choosing suppliers purchasers need to consider the price, quality, and availability of each item. “Buyers attend meetings, trade shows, and conferences to learn about new industry trends and make contacts with suppliers” (bls.gov). A buyer must work out agreements with suppliers.

Lisa Chaney is an article writer and quoted, “Very impressive in many ways. Her clothes were a reflection of her life.” “The little black dress” was designed by Chanel. This look was appropriate for any event a woman goes to and looks elegant. Not only did Americans look up to her, but Eu... ... middle of paper ... ...not only in America but around the world looked up to her for simple styles that were affordable and helped them look great in any body type. Her fashion, encouragement, and advice helped change the way Americans viewed life.

In this ad the example of pathos and ethos work hand-in-hand in attempt to be seen as the most attractive product on the market. With many different types of women that live around the world, Jimmy Choo ads have to appeal to every woman’s personality, lifestyle, and needs in order to sell their product, in this ad they did just that.

Furthermore, there... ... middle of paper ... ...ame period of 2012. (Inditex, 2012) The solid growth from Zara shows that Zara is successful in building its own brand identity. The high degree of recognition of Zara makes people choose Zara instead of other brand. One of customers who are interviewed said: “Zara is the name naturally came into my mind when I want to go shopping. It just came.” To sum up, window display is a significant way to promote the brand image and seasonal products in the highly-competitive fashion industry.

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Many women have a serious interest in designer wear they follow trends and keep up with the latest fashion. There are fashion bloggers who are very popular that will come to the shop just to browse through new items and create look books for women. To advertise the business the owner can invite fashion bloggers to visit the boutique so they can blog about the shop and clothes. A small business owner running a boutique should also look into creating a website and a blog where consumers can shop online and also be able to follow the latest trends from the boutique that are in fashion. There are also woman who have interest in select items based on the material or are looking for something that other designer stores do not offer.