The Current Approach to Supply Chain Management The Home Depot Supply Chain Management model is based on integrated inventory management through a centralized network of 20 distribution centers, called Rapid Deployment Centers (RDCs) and three Direct Fulfillment Centers (DFCs) aimed at the e-commerce market (Bond, 2015). Orders are processed and managed to meet current and forecasted demands, sent to the regional RDCs, which service approximately 100 stores each, and sent to retail outlets to meet stock requirements (Bond, 2015). Direct Fulfillment Centers are e-commerce distribution systems. Home Depot delivers within a two-day timeframe to 90% of US based customers, and the system also leverages in store stock for same day pick-up (Bond, …show more content…
Understanding the changes in the market and the growth of e-commerce prompted the organization to invest heavily in its supply chain management forecasting and management system. The development of a network of distribution centers and Direct Fulfillment Centers to position the company to capitalize on the growing e-commerce market indicate a strong understanding of the need to adapt to changing market forces. The company spent over $300 million on new distribution center facilities in 2014 alone, and continues to expand to maintain efficiency in product movement (Cassidy, …show more content…
Part of the demographic of shoppers in Home Depot retail outlets need an item or product immediately, and that brand recognition and in stock purchase option is vital to maintaining the competitive advantage of the organization. Conclusion Home Depot has grown at a phenomenal rate over the last 36 years to become the largest do it yourself retailer in the United States. It’s solid business performance has allowed the company to post double digit growth rates over the last 36 years, and has never had a negative year of growth, even during the financial crisis of 2008-2009. The rate of growth of the company affected the supply chain management system negatively. Sales and the company grew at a healthy rate annually, but the supply chain management system lagged in performance by comparison, based on a monolithic approach to supply chain sourcing that decentralized orders, inventory management, and the movement of products to retail stores independently by
Per Kalogeropoulos (2016), the company is better able to ensure product availability while managing their costs because of their latest logistics initiative. They have recently created a network of deployment centers that reduces the time between when the product leaves a supplier to when it hits the shelf at the Home Depot store which drives profits higher. Parnell (2014), relays that companies who use low-cost strategy seek distribution channels that minimize cost. Home Depot’s new logistics initiative provides the company with economies of scale and a market advantage because it adds to their low-cost
In the early 2000’s Lowe’s was rapidly intensifying its presence nationwide. The company carried a varied assortment of home improvement products and catered to the needs of retail as well as commercial business customers. Lowe’s expanded their reach by acquiring a 41-store chain, Eagle Hardware and Garden, and engaging in a strategic alliance with HGTV to obtain a more profound existence in their market (Rouse, 2005). By 2004, Lowe’s operated almost 1,000 stores with plans to continue expansion across the nation (Rouse, 2005). The company has a core competency in helping customers meet their home improvement needs at a low price. In order to use this core competency to gain a competitive advantage, the company has focused on key functional strategies. To continue their success, Lowe’s must specifically focus on marketing, logistics, and human resource management strategies.
Home Depot was started in 1978 as a one-stop shopping for do-it-yourselfers. As the fastest growing retailer in U.S. History, Home Depot went public on NASDAQ in 1981, and moved to the New York Stock Exchange in 1984. By 1989, Home Depot had opened its 100th store. In 1994, Home Depot moved into Canada with the acquisition of Aikenhead’s, in 2001, they moved into Mexico with the acquisition of Total Home. Home Depot acquired The Home Way in China in 2006.
"The Home Depot NYSE: HD, headquartered in Vinings, Georgia, is a home improvement retailer that aims for both the do-it-yourself consumer and the professional in home improvement and construction. It is the second largest retailer in the United States, behind Wal-Mart; and the third largest retailer in the world, behind Wal-Mart and French company Carrefour. The Home Depot operates about 1,900 stores across North America. The company operates stores in the United States (including the 50 states, Puerto Rico, the United States Virgin Islands), Canada, and Mexico. The Home Depot also operates EXPO Design Center stores in select U.S. markets, providing high-end home design products and services. Its 2004 sales totaled US $73.1 billion. It was ranked #13 on FORTUNE magazine's FORTUNE 500 The Home Depot also owns a chain of higher-end home decorating and appliance stores. The Home Depot employs over 325,000 people."
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta, Georgia. With their store, Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store, operated in a large, no-frills warehouse. Home Depot carries over 35,000 products, with national brand names along with the Home Depot brand. At the start, Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide customers through home renovation projects. Since its opening, Home Depot has experienced incredible growth, and today is North America's second largest retailer, and the largest home improvement retailer. Internationally, Home Depot has expanded into Canada, Mexico, and is beginning to operate stores in China. Home Depot's competition includes Sears, Ace Hardware and Lowes (the main competitor).
(2014). Home Depot’s New Strategy Tied to E-Commerce Growth. JOC. Retrieved August 9, 2015, from http://www.joc.com/international-logistics/distribution-centers/home-depot%E2%80%99s-new-strategy-tied-e-commerce-growth_20140307.html
Home Depot operates in the home improvement retail industry that comprises of retailer that sell appliances, lumber, building material, kitten fittings and other home improvement products aimed at improving existing structures. Companies functioning in the home improvement industry buy products from retailer and manufacturer based all over the world, and then put those products for sale on the market to three types of buyers, generally characterized as: do-it-for-me, do-it-yourself, and professional customers. The home improvement retail industry is well established industry and is highly attractive and there is high level of price competition among the key players of the industry as the products lines are all the same.
...mer base. Home Depot, as an organization, makes it evident that based on their success, the organization’s marketing strategy marks the shift that today’s consumers respond best to. Consumers no longer purchase products, they support organization they can realte to or they feel proud to support. Home Depot is an excellent example of the type of marketing campaigns that gains the highest return by its focus on branding the company as an organization with a heart, wanting to create a happy home for every type of American.
Now Home Depot continues to evolve towards leveraging their digital assets to support customers shopping in their stores, and leveraging their stores to support customers shopping through their digital assets. Home Depot’s strategy continues to be rooted in their three-legged stool, which stands for customer service, product authority for home improvement and disciplined capital allocation.
Instead of segmented purchasing through regional managers, all purchasing decisions were shifted to Atlanta, Home Depot’s headquarters. He also changed the managerial decision making process to be based on performance data rather than “gut-feelings”. Companywide analytics and improved information systems were implemented to support this new approach. In addition, GE engineering processes such as six sigma was used to create strict KPIs to allow management to track performance of stores. Failure to meet KPIs resulted in termination of managers or employees, creating a climate of fear.
Home Depot has been through many successes and failures on it climb to the top of the Home improvement retail industry. However going through these challenging and thriving times has made them who they
The Home Depot provides the supplies to assist with the new ideas, techniques and simple way to improve your life and home. The Home Depot was founded in 1978 in Atlanta, Georgia, by Bernie Marcus and Arthur Blank. During this time, the store contained 25,000 products; compared to today’s store which carry 40,000 different home accessories and building supplies. In the beginning, the vision of the store was to be a warehouse full of products that sold to men and women, providing the best customer service. During the next five years The Home Depot placed stores in five different states, with Texas being one of them. Today the company has over 1,700 stores which are satisfying over 22,000,000 customers each week. These stores bring in approximately $64.8 billion ...
A supply chain is a system through which organizations deliver their products and services to their customers. The network begins with the basic ingredients to start the chain of supply, which are the suppliers that supply raw materials, ingredients, and so on. From there, it will transfer the supplies to the manufacturer who builds, assembles, converts, or furnishes a product. The chain now needs to get the product to the consumer by transporting the finished product from the manufacturer through a warehouse or distribution center. An example is that Wal-Mart has a nearby distribution center where products are delivered there and then split up to be delivered to a retail Wal-Mart. “Wal-Mart will take responsibility for breaking down larger loads and delivering the product to other Wal-Mart stores” (Ehring 1).
With consumers demand for 24/7 operations, a scalable, robust storage infrastructure is needed. This is not an easy task, especially considering that the Depot's latest "home improvement" project involves a nationwide storage installation to support nearly 1,400 stores. Home Depot needs a more reliable storage infrastructure to support its expansion and success. Without this, Home Depot is unable to centralize all their systems and will create havoc in the company. For instance, Home Depot unable to have resources to be placed to accommodate retailer’s capacity growth due to ever-increasing volumes of information, incapable of providing sales and inventory information to be available at any time. Therefore this will affect the growth of Home Depot in the future and currently, they could not do anything to
It is undeniable that Inventory Management is an important key to success at Walmart this paper will discuss the two main methods of Inventory Management used by Wal-Mart: Material Requirements Planning and Just-in Time. Next we write about the technical means of keeping track of inventories like RFID tags. We conclude with discussing how