Case Study Starbucks

1525 Words7 Pages
In today’s retail business market, Starbucks is one of the largest coffee companies in the world. In the early 70s, Starbucks opened their first store in Seattle. Over 30 years later, their company has massively expanded opening over 7,000 stores in the United States and internationally. Starbucks is definitely a favorite in today’s coffee market due to their popularity and success. They view themselves as a business that has premium coffee in the world while striving to maintain consistent success as they grow into the future. Starbucks has also expanded their business by expanding their products through Breyer’s ice cream and having their very own card, which customers can purchase and pre-load.
Today, McDonald’s arguably the biggest fast food chain
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This offer is handled as a consultant with the CEO of Starbucks. I decided to reject their offer due to the fact that Starbucks and McDonald’s are on two different spectrums based on their business. In addition, it does not seem fitting for Starbucks to have their product sold in McDonald’s. If done, Starbucks would lose what it would be known for. For example, Starbucks offers high quality coffee at a premium price. On the other hand, McDonald’s has fast and convenient food offered at low prices. The food is known to be on the lower end in terms of quality and is unhealthy, as it’s high in fat and cholesterol. The store positioning of both companies are distinctive with Starbucks resembling a location similar to home and office. At Starbucks, it is a place where you can relax and is more appealing to meet with friends/family over McDonald’s. At McDonald’s, it is a place for convenience and is equipped for in and out access for quick timely efficiency. This is a great reason, why Starbucks should not be sold in McDonald’s because the settings are unlike each other and company serves their own purpose as described
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