Pepperfry: Battling on many fronts and growing phenomenally
This Case has been prepared by Prof. Surya Mishra, KIIT School of Management, KIIT University from publicly available data. This is intended as a basis for discussion by students in the classroom and not to demonstrate right or wrong business approaches. Nothing written hereunder can be construed as an endorsement or commentary on business practices. This case has not been prepared with any inside information or primary research and is not authorized or sponsored by any of the business entities mentioned hereunder.
©2015, Surya Mishra. Copying or posting of this document is prohibited and will be an infringement of copyright. This is intended for the sole purpose
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“Over the next 2-3 years, we will cross $1 billion in GMV and we want to be the place where India shops for home and furniture,” said Ambareesh Murty, founder & CEO of Pepperfry.
Murty declined to disclose the value of his company in this latest round of funding. Pepperfry sees its topline doubling every 6-8 months, growing at over 300% as compared to last year. Manipal Group scion Ranjan Pai and former Infosys director Mohandas Pai have also invested in Pepperfry's new round. Avendus Capital advised Pepperfry on the new round of funding.
Pepperfry, which reaches over 300 cities in India, plans to expand its logistics footprint to tier-34 towns in India. It also plans to double logistics fleet from 300 vehicles right now and increase distribution centres from 15 to 20 towns. Pepperfry will also quadruple its technology and engineering team.
“There is a large opportunity in the augmented reality space on the mobile and further enriching buyer experience on the web,” said Murty, former eBay India head who started the company in 2011 as a fashion and lifestyle-focused portal. Before this round, Pepperfry had raised $28 million and will become one of the most-heavily capitalised vertical
One of the biggest determinants for the success of a writer is engaging and maintaining the interest of a variety of readers. While there are endless approaches to telling a story, as well as many writing styles, the most effective writings are the ones that successfully impress a diverse audience. The essays Eating Chili Peppers and Conforming to Stand Out: A Look at American Beauty are two different styles of essays that unveil a similar search for self-gratification. While the essays cover different topics and the authors use different writing styles and approaches to engage the reader, they both unveil a similar underlying message of a search for self-gratification.
According to the Panera Bread website (2011), the company mission is simply “A loaf of bread in every arm.” (para 7).
has grown into a $49.7 billion corporation by clearly focusing on the goal of enabling commerce around the globe.
Harvard Business School case 274-116. Cooper Industries, Inc. Retrieved on August 31, 2008, from University of Phoenix, Resource, FIN/545 web site: https://mycampus.phoenix.edu/secure/resource/resource
The major issues facing the company comprises of there being multiple businesses with different demands. There are separate levels of performance and success as well as growth chances for each of the sector and the firm needs to tackle with issues in each of these divisions (Dube, J.P., 2004).
Currently, we are operating through 20+ stores across cities in India. In addition to our offline retail business, we have our very online portal -www.theprimewatches.com. Our online platform has beenoperationalfor almost two years ago, mostly as a tool of marketing for luxury watches online when no other retailer in India had a strong web presence.No competitor has such a large number of stores and a website that attracts over 5000 people every day.
A Review and Assessment of Its Critiques, Journal of Management, SAGE. Viewed on5th April 2011, at http://jom.sagepub.com/content/36/1/349.full.pdf+html
Devang Mody is the Business Head of Sales Finance in Bajaj Finserv Lending. He is a chartered accountant by profession and brings in a rich experience of 15 years of experience in consulting and financial services. He has joined Bajaj Finserv Lending from AIG, where he worked as Vice President – Business Development and CRM for the consumer finance business. He has worked with GE money for around 8 years before
The company land and building was bought for RM 1,000 million in the year 2000 and its expected market
Market Size- India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanisation and attitudinal shifts. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.
Russel Y., Topper S., Akerman L., Oliveira J., Strydom Z.; 2013; Studying Business NSC Business Studies Grade 12; 2013 Edition; Paardekraal; Excom Publishers; 26/05/2014
OLLIER-MALATERRE, ARIANE; ROTHBARD, NANCY P.; BERG, JUSTIN M. Academy of Management Review (Oct2013), Vol. 38 Issue 4
In order to look out for their customers, Pick n Pay released a customer rewards programme called “Smartshopper”. The programme, launched in March 2011, allows the franchise to get to know and understand each customer better by observing each individual’s shopping habits and references. The company has direct access to many Smartshopper customers via e-mail and/or sms, which allows the business to communicate with their customers in a more engaging manner. Pick n Pay asks for feedback from customers, and sends targeted marketing communications directly to them. All of this is done in an effort to both design and execute marketing campaigns and product ranges which are more relevant to their customers by extracting insights from the customers shopping habits data, as well as to assist the company in growing their sales volumes – which will ultimately lead to an rise in profit (FastMoving, 2012).
** Head/Coordinator, MBA& M.Phil Programme, School for Management Studies, Babasaheb Bhimrao Ambedkar University (A Central University), Lucknow.