1. What business goals were set by Knudstorap?
Answer:
• To cut costs in production and supply chain and making the processes more efficient.
• Develop a culture where nonperformance was unacceptable
• Reduce development time
• Resolve production and distribution problems
• Simplify the building block Inventory to make complex products more manufacturable and more manageable and profitable.
• To remain profitable with maintaining growth, continuous innovation and maintain quality of the product.
• To reach to tenant customer segment.
2. What organizational design changes (strategies) were made to support the business strategies? What information systems changes (strategies) were implemented by Knudstorp to align with the changes in business
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But they entered the field of video games and virtual internet video interaction games. Lego characters based on Hollywood movies like stars wars, Indiana Jones etc, were introduced in the games which proved to be a massive hit. Initially, Lego product line was confined to a smaller customer base, mainly boys, to begin with. However; they entered the field of video games and virtual internet video interaction games. Lego characters based on Hollywood movies like Star Wars, Indiana Jones etc. were introduced in the games which proved to be a massive hit. From this time, Lego was a known brand amongst all walks of life (boys, girls and adults) and its video game avoided its economic downturn by creating a synergy between Lego video games and Lego toys. They also launched a new line of toys especially for the …show more content…
Designers at Lego were encouraged to reuse components in their new products. With about 10000 components, how would you make it easier for designers to reuse components? So if I am a designer working on designing a new product and I would like to reuse components but there are about 10000 components; how could I choose a component with a particular design, for example a black wheel about 2” in diameter, without one by one looking at all 10000 some components?
Answer:
Designer was implemented and created a modularized and standardized architecture for information systems, making possible to expand quickly and add capacity and functionality if they wanted and needed and allowed to make it easier for designers to reuse components. Because it is likely to cost less. In addition, Lego is already using an information system to store and recover the data about the components. Programmers can create tables in the existing relational database. They can make a component table and all the details of 10,000 components can be inserted. For instance a sample table can be prepared as below
Identification NO Component
Type Color Size in inches Quantity
The socialization of children is greatly affected by the toys they are exposed to while growing up. Looking through magazines and walking down the aisles of toy stores it is clear that toy companies are supportive of cultural gender roles biases. Toys designed for girls are commonly found in pink boxes; typically these toys involve housework or taking care of children, for example, dolls and easy bake ovens. On the other hand, “boy” toys are found in blue and black boxes, and a lot of them involve construction and cars.
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
Jones, G. R. (2010). Organizational theory, design, and change. 6th Ed. Upper Saddle River, NJ: Prentice Hall
Educational toy product is one of main product line in toy industry and it is supposed to become as an economically cornerstone in the past. Nowadays the worldwide economy is growing and thus LEGO is keep improving their services or products with educational element. This will help to build up customer value in long term relationship as well as enhancing company profits. LEGO business is also bringing the increasing of employment rate since it expanded business categories likes creativity, toy production and movie industry. However, Infringing product issue make worse to job losses of employment rate in
The second way is to achieve low direct and indirect operating costs is gained by offering high volumes of standard products and offering basic no-frills products. Production costs are kept low by using less parts and using standard components. Limiting the number of models produced to ensure larger producti...
In response to the younger adoption of technology, we must focus on the repositioning of LEGO DUPLO line. By moving segments of our brand to target a younger demographic, we are following where the willing buyers are and are capturing the consumer and family’s brand loyalty
Design depends on constraints, a sum of constraints. A good designer is willing and enthusiastic to work with this constraints. Some needs are ephemeral so are some designs. Only those designs that have a more universal quality will tend towards permanence, since design addresses to the need, no to an individual or to a mass.
Every day people read newspapers, magazines, books, comics, etc. and a vast majority of them never stop to think of how these objects are designed and made.
Toys “R” Us is a store “Where Toys are a BIG Deal.” It was Charles Lazarus’s dream to have a child oriented business and that is what he built. However he started out by having his own baby furniture store in 1948. The first toy he added to the inventory was a cradle gym and when it proved a successful product he added more toys to his inventory as well. Toys “R” Us became very popular and branched out worldwide, not only Toys R Us but Babies “R” Us and Kids “R” Us too! Toys “R” Us became a public company 1978 and is still very popular today with its iconic mascot Geoffrey® the Giraffe introduced in February 1960 and the catchy jingle, “I Don’t Want to Grow Up, I’m a Toys “R” Us Kid,” Toys “R” Us has become one of the most familiar and adored brands in the world. This store offers many products and services and states it very clearly with
In my discussion, the main types of organizational strategies and structures will be listed and how they have impacted on Unilever’s improved performance and growth in recent years.
In order to meet the customers’ and buyer’s demand on available latest toys and enjoyable shopping experience, ToyShop needs to get closer to the customers and buyers. To do so, there are business processes need to be create or redesigned, and technologies need to be invested. Due to the information limitation, cost factor of the introduced processes and technologies will not be considered in this paper. 7 ideas associates with the “get closer to customers” strategy will be introduced.
To follow the approach of semi-custom, designer need a characterized library of standard cells e.g. logic gates, data buses, sequential building blocks like F/F's etc. That's why, many companies & fabrication plants provide std. cell library with the data sheets containing information about timing, area & power parameters.
The elements of design were created by Arthur Wesley Dow to help people see, describe, and create visual qualities in a systematic way. It consists of 7 elements: line, shape, form, colour, value, texture and space.
LEGO keeps kids interested by developing new products every two to three years. LEGO is all "about discovering what’s obviously Lego, but has never been seen before." According to the article “How Lego Became The Apple Of Toys,” “if you want to understand how animals live, you don’t go to the zoo, you go to the jungle.” For LEGO, its jungle is made up of play rooms around the world, and the animals they want to observe in their natural habitat are children. In order to study children at play, LEGO has developed the Future Lab
Kotter, John P. and Leonard Schlesinger. “Choosing Strategies for Change.” Harvard Business Review 57 (Mar-April 1979): 106-114.