Case Study On Customer Relationship Management

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Introduction: Customer Relationship Management (CRM) – (UKEssays).
In recent years, CRM has been a topic of the utmost importance for scholars and managers. Despite the evidence provided by numerous empirical studies, many companies that have implemented CRM systems report unsatisfactory levels of improvement. This study analyzes what influence companies can expect CRM implementation to have on performance and how they can leverage its impact. The authors propose a conceptual model that investigates the link between technological and organizational implementations, as well as the implementations' interactions with management and employee support and CRM process-related performance. By measuring CRM performance in terms of the initiation, maintenance, …show more content…

Under this case study, a campaign manager in a bank is conducted using data mining tasks such as dependency analysis, cluster profile analysis, concept description, deviation detection, and data visualization. Crucial business decisions with this campaign are made by extracting valid, previously unknown and ultimately comprehensible and actionable knowledge from large databases. The model developed here answers what the different customer segments are, who more likely to respond to a given offer is, which customers are the bank likely to lose, who most likely to default on credit cards is, what the risk associated with this loan applicant is. (UKEssays, 2018)
Finally, a cluster profile analysis used for revealing the distinct characteristics of each unit, and for modeling product propensity, which implemented in order to increase the sales.
In our Business Banking - Public Sector, our clients (Municipalities, Government, Universities, and TVET’s College) need to adhere to regulations/acts before we even start our credit process. These entities need to adhere to certain acts such as MFMA/PFMA.
For an example – before the local municipality …show more content…

and Albers, S. (2018). The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention.
Coursehero.com. (2018). CRM-Banking Industry - Customer Relationship Management in Banking Sector and A Model Design for Banking Performance Enhancement Semih Onut Ibrahim. [online] Available at: https://www.coursehero.com/file/11589450/CRM-Banking-Industry/ [Accessed 28 Mar. 2018].
Necsi.edu. (2018). [online] Available at: http://necsi.edu/events/iccs/2002/NAp12_OnutCRMICCS2002-2Fixed.pdf [Accessed 28 Mar. 2018].
Salesforce.com. (2018). [online] Available at: https://www.salesforce.com/hub/crm/tips-for-crm-implementations/ [Accessed 28 Mar. 2018].
Shaik, J. and Narayana, D. (2018). Customer relationship management in service sector: A study of bank managers and customers in Krishna district, A.P.. [online] Educationjournal.org. Available at: http://www.educationjournal.org/archives/2017/vol2/issue6/2-6-80 [Accessed 28 Mar. 2018].
UKEssays. (2018). [online] Available at: https://www.ukessays.com/essays/marketing/ [Accessed 28 Mar. 2018].
Anon, (2018). [online] Available at: https://www.sciencedirect.com/science/error [Accessed 28 Mar.

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