Case Study Of Zipcar

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Zipcar is one of the most successful countries that specializes in brand new models for automobile services that allows clients long-term and flexible cases to shared vehicles on a diary basis. The fir uses innovative method that allows users who sign up for membership to hare cars with other members through a flexible basis. The firm has expanded since its inception in 2000 and is now a major player in the U.S. Canada, the UK, Spain, and Australia where it has got over 1 million clients. The firm requires expanding to other markets in an effective way that will ensure success in the market as it has been within the five countries mentioned above. In light of the above, this paper provides an international strategy for Zipcar with focus on …show more content…

On that note the firm ought to think of having some presence within the Mexico markets. Mexico offers one of the market models that rely on convenience and cost effective. In that regard, the business model of Zipcar will be compatible to that market. The entry there will be effective in providing with a global base and the country has got more clientele base. Mexico is close to the United States and that can even enable the firm to have a single office for managing the two units and shared facilities such as banking …show more content…

For France, there are a number of firm operating there what will make it difficult for the firm to just penetrate the market. On that note, the firm ought to look for strategic alliances as the best options there. In this case, the Zipcar group will promise to cater for the partner’s clients say in another country of its operation like the US. Through that Zip car will be able to board clients with operations in France being assured that the partner will do all it takes to accommodate them. The above models will be most effective as most firms within the France market are not direct competitors of the

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