The aim of this report is to therefore assess the following elements of marketing by explaining how each one will be incorporated into marketing the SmartTrainer. Firstly, one of the most important focuses would be given to the target customer as we will need to know more about their taste and preferences. What it is they need and or want. Particular topics covering this area will be, the need for ‘Market segmentation’, identifying a competitive position in the market about to enter in the market and studying consumer behaviour, will all be discussed. Secondly, we will discuss more about the product itself.
Having the customers feedbacks being monitored and used to formulate a specific strategy in innovating a product or service can help deliver those things to the customers. Also, communication with the customers before and after the purchase is very important in order to evaluate the product's performance and the level of satisfaction that the customer feels on the product. The commitment of industries to the "Customer First" principle is also an important key in delivering value to the customers. This can help marketers to create more customer value to more customers and more profit to the
INTRODUCTION Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
Ø Coordinate its functions to achieve marketing aims Ø Be aware of constraints on marketing activities I will also be considering the importance of developing and maintaining a relationship with its customers, potential customers and other stakeholders. I will look upon on establishing customer needs, methods of analysing marketing opportunities, and the m... ... middle of paper ... ...ons can exert a major influence upon the stores’ accessibility and attractiveness to consumers. Planning the selection process as carefully as possible and using methods described should maximise the success. Marks and Spencer pays particular attention to social and geodemographics, along with consumer spend, before deciding on a location. Own brands are desirable products to offer, as they offer profitable margins and a high level of control over the marketing aspects of management.
The role functional areas play in supporting marketing activity. Marketing Marketing determines what products or services are needed or maybe of interest to customers and how to make them available. Marketing responds to customer’s needs. Marketing make sure that the company builds good customer and clientele relationships. Some of the roles of the marketing department include; making sure the product has a target customer and the product fits in well with this, creating and promoting the product, making sure it has a strong brand and a well-built reputation and looking into new markets seeing if there is a niche that they could develop.
Primary and Secondary Research Effective marketing is applying the right research tools at the right time for successful decision making. It is important to consider marketing research information, such as primary and secondary, as part of the marketing strategy as well as the tactical decision process. It is important to consider the various methodology tools so that an effective marketing plan can be implemented for the company and its needs. Primary Research Primary research is the most common marketing research approach that involves survey methods such as questionnaires and observation methods. Primary research would include using questionnaires or interviews to gather information to find out if their customers are happy with their products or services.
MARKETING DEPARTMENT The aim of this department is to make sure that the business produces goods that consumers would want to buy and sell. Activities of marketing and sales department at Sainsbury's: Market Research: this type of research is a research that Sainsbury's would like to find if a product or a service is suitable for the consumers. This is because they can find out what kind of products or services the consumer's wants. Sainsbury's would also like to find out about if the product exists, if so, how would they manage to improve it. There are two types of research Sainsbury's could use 1) field research and 2) desk research.
Because of this, the importance of branding in marketing is evident if one wants to connect with customers as they acknowledge brand power. A firm should customize its brand, according to the needs of the customer base for success in business. Marketing team strives hard so that customer has positive perception about their brand. When a business
It is important for proactive management because it helps develop marketing options through market segmentation, consumer attitude, product usage studies, and market opportunity analysis (McDaniel & Gates, 2006). There are several challenges when conducting marketing research. This includes making sure there is enough survey participation and completion rates, reaching a proper amount of sample of respondents, giving enough surveys that respondents desire, designing the survey, analyzing results, and coding the survey operations. Primary and secondary researches are necessary when conducting successful marketing research. Both qualitative and quantitative approaches can be used to discover insights of what the customers need and how to market to them.
A good positioning strategy can helps to raise the marketing efforts. And it also helps buyer to get more information about what they purchase. http://smallbusiness.chron.com/positioning-marketing-plan-22983.html Points of parity: the aspect of the product offers the product that relatively distinct to offering product in the market. They are mostly including necessary elements for a brand to be considered in the particular segment. There are two types of point of parity first is category points, represents the important element that brand should possess for consumer to consider in the particular segment.