The duration of my internship was six weeks .In that time period I had worked in marketing and HR department of Zaeem Foods Limited. I was assigned different duties and assignments, the detail these duties and assignments are given below.
During my internship in the Zaeem Foods international company, I really enjoyed to work with the staff of Company, from 5th August to 20,September , 2015 and have a wish to be employee of Zaeem Foods. It was almost impossible to work in all the departments within that limited time.So,I have just worked in marketing department because I like marketing. I am really very thankful to Mr Tahir Hussain that provides me a learning environment in the company. I learn a lot of practical things during working in this
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This step enables the marketing to make the right decision. The marketing personnel of Zaeem Foods regularly monitor the market requirements, conduct research about the trends in the market; then they arrive at a final decision regarding the introduction of a new product. The marketing manager plays a vital role to this effect.
2. ENVIRONMENTAL ANALYSIS: To acquire a leading role as the producer of quality products, Zaeem Foods marketing departments constantly observe the political, social and economic environment at home and abroad. Technical advancements are also studied and analyzed.
3. PRODUCT DEVELOPMENT: The better quality of Zaeem Food products is the result of improved research methods, use of standard material and equipment for the product development. The products of Zaeem Foods are therefore, accepted in both national and international markets right from Lahore and Karachi and at international level.
4. MARKET ANALYSIS:
The market of Zaeem Foods is based on SWOT criteria. In this process the organization identifies and evaluates its strengths, weakness, opportunities and threats. The organization capitalizes on its marketing strengths and gets an advantage of the most promising opportunities .It is vigilant about its weakness. Prompt and necessary actions are taken to eliminate
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A vital aspect of this role is ensuring stocks arrive on time and to the right quality.
Stores
department will be responsible for stocking all the necessary tools,spares, raw materials and equipment required to service the manufacturing process. Where sourcing is unreliable, buffer stocks will need to be kept and the use of computerized stock control systems helps keep stocks at a minimal.
Design and Technical support : Department will be responsible for researching new products or modifications to existing ones, estimating costs for producing in different quantities and by using different methods. It will also be responsible for the design and testing of new product processes and product types, together with the development of prototypes through to the final product.The Technical support department may also be responsible for work study and suggestions as to how working practices can be improved.
The company has a very good inventory control system. After they are able to locate good quality suppliers that are able to meet the demand of the company, they then strive to maintain those relationships. They have systems in place to forecast their future needs and then have set out to be able to maintain a supply on-site so they can meet the demands and not run out of the product. They also need to make sure that they are able to store the materials so that they are able to maintain the quality that the company needs.
Recently I watched a T.V. show called The Profit and recognized some similarities from the current Marketing chapter discussed in class. The current episode was about a company called Bentley’s Corner Barkery, which is committed in providing all-natural pet food and treats for their customers. The episode highlighted how Bentley’s Corner Barkery was struggling and not reaching all of their potential customer base because of its marketing structure among other poor managing and financial elements. Before Marcus Lemonis (he is the investor) the company marketing strategy was the quality of product will attract customers. Marcus Lemonis immediately ask for the company’s mission statement and help the owners identify their target customers by segmentation.
The case study had discussed the situational analysis and the strategy for Panera Bread Company till end of 2003.The situation analysis for Panera Bread company in 2003 can be summarized, using SWOT analysis, in the table below.
The Panera Bread Company began in 1981 as Au Bon Pain Co., Inc. Founded by Ron Shaich and Louis Kane, the company thrived along the east coast of the United States and internationally throughout the 1980’s and 1990’s and became the dominant operator within the bakery-café category. In the early 1990’s, Saint Louis Bread company, a chain of 20 bakery-cafes were acquired by the Au Bon Pain Co. Following this purchase, the company redesigned the newly acquired company and increased unit volumes by 75%. This new concept was named Panera Bread. Top management chose to sell their previous bakery-café known as Au Bon Pain Co. due to the financial and managerial needs of Panera. In order for Panera to become the success top management visualized all resources needed to become available for Panera. Panera Bread is now the most successful bakery-café in the category in which there are currently 1,777 bakery-cafes in 45 states and in Ontario Canada (Panera Bread).
According to the Panera Bread website (2011), the company mission is simply “A loaf of bread in every arm.” (para 7).
Decision making at Zara is very much disintegrated. Operations like ordering, fulfillment and design and manufacturing at Zara are based on important decisions made at a lower level by customer facing employees. These decisions sometimes do not even need the reviews of the higher management. A group of commercials decided what existing and new garments to place an order for depending on the sales of a particular store. Another group of commercials determined future production for a SKU (stock-keeping-unit) depending on the balance of the demand of garments in the stores and supply of finished clothes coming from factories into the DC. Prediction of the changing tastes of the young, fashion conscious city dwellers was done by a group of commercials. These decisions helped in creating variety in the designs of new stock. These decisions also helped Zara introduce new design collections all throughout the year depending on the current customer demand.
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.
There has been significant concern in media about public health impact and decrease in people’s confidence regarding food safety. Recently, the number of cases of contaminated food has increased and product recalls have grown. For instance, babies in China were poisoned by the Sanlu´s contaminated milk four years ago (1), a contaminated Peanut from main distributor in United States that was used in hundreds of different products and industries. This has increased the focus on food safety by consumers, the industry, lawmakers and regulatory agencies.
The fundamental business strategy of Zara is very simple which is linking customer demand to manufacturing, and liking manufacturing to distribution. Zara has been running their business in fashion industry which is susceptible to seasons and quick changing customer tastes. Zara has been approached to and considered their business as a perishable commodity business just like a fresh baked cake or bread to be consumed quickly.
A marketer doesn’t just have a plan. Marketers now open up to a wider strategic plan and it’s based on steps that balance out what the market is offering consumers. These marketers must analyze their production with these steps, then make a portfolio of the growth and even their down falls therefore this keeps these marketers to continuously innovate and create even a greater amount of value for their customers. Marketing management functions are discussed along with the marketing mix and strategy.
This case examines Zappos’ unique marketing strategy and corporate culture, both of which focus on delivering happiness to the company’s varied stakeholders. Despite a few stumbles along the way, Zappos has been a role model of success since its founding in 1999. The company survived the dot-com collapse because its charismatic CEO, Tony Hsieh, created a corporate culture that put its customers and employees ahead of financial success. The case looks at Zappos’ business model and how it influences the company’s relationships with customers, employees, the environment,
Inventory management is a method through, which a business handles tangible resources and materials to ensure availability of resources for use. It is a collection of interdisciplinary processes including a full circle from the demand forecasting, supply chain management, inventory control and reverse logistics. Inventory management is the optimization of inventories of manufactured goods, work in progress, and raw materials. According to Doucette (2001) inventory management can be challenging at times; however, the need for effective inventory management is largely seeing more as a necessity than a mere trend when customer satisfaction and service have become a prime reason for a business to stand apart from its competition. For example, Wal-Mart’s inventory management is one of the biggest contributors to the success of the company;
We discuss the SWOT analysis in which we talk about the strengths, weaknesses, opportunities, and threats the organization is facing since its product was launched. We move further to talk about a variety of marketing strategies employed at different stages of the product life cycle, that is promoting the product and making consumers aware of Olper’s, using the 4 P’s to the best of their abilities.
I would recommend Zara to design some marketing mechanisms to try to activate the knowledge and labor of consumers. This will not only lead to higher commitment of the consumer, but it also enhances the value for the consumer. Both consumers as firms will benefit of this new strategy.
Organic agriculture is one of the most dynamic and rapidly growing sectors of the global food industry. ‘Organic foods are grown with a commitment to respect biological and ecological processes’ (Kortbech-Olesen, 1998). There are many organic agricultural products such as tea, coffee, cocoa, rice, spice, vegetables, tropical fruit and citrus fruit. Before that this market only was a small market focusing on small group of customer or very niche market and became a billion market sectors in 2004. Now people awareness about healthy, safety and environmental issue was increased (Ellis et al., 2006). Thailand was a major export of tropical fruits, vegetable and rice to European markets. EU was the major import market for rice; customer seeking for higher rice quality and organic rice because of health-food trend was growing. This was a good opportunities for the suppliers in developing countries such as Thailand, the top largest of rice producing and exporting in the world, to attend the market (CBI, 2010). My international business opportunity is export organic rice to European countries. This essay aim to identify international business opportunity and apply two concepts that have discussed in International Entrepreneurship class. First concept is niche marketing; focused on the specific consumer needs market. This market has high value and profits because customer willing pay the company that best satisfies their needs. The quality of product is the maim factor for this mark get rather than product price. Second concept is born global, the newly established business that go international immediately or very nearly. Niche market is a one trend that can clarify born global and widely use. It is necessary to set the marke...